Programmatic Direct Mail

Postie

"Modernizes direct mail advertising with digital techniques."

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Updated 3 months ago

This firm combines classical direct mail advertising with sophisticated digital strategies. Using machine learning to create custom target audiences and automated mailing processes, it tracks return on ad spend in real-time.

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Primary Vertical

Programmatic Direct Mail

Postie Stated Claims

These are public claims Blurbs AI believes to have been made by Postie.

Reach new audiences

Postie claims that their machine learning engine creates lookalike models to attract new customers you won't find in other channels.

Convert website visitors

Postie claims that their programmatic triggers automatically mail prospects that engage with your website, converting anonymous and logged-in visitors.

Maximize customer lifetime value

Postie claims that their algorithms identify hidden audience segments in your CRM data to deploy highly personalized reengagement campaigns.

DATA-DRIVEN DIRECT MAIL

PERFORMANCE MARKETING CHANNEL

AD PLATFORM INTEGRATIONS

DIGITAL MARKETING CAPABILITIES

DATA ANALYTICS INTEGRATION

MARKETING AUTOMATION

ROI MEASUREMENT

MULTI-CHANNEL CAMPAIGNS

BlurbSTAR Case Study

Food Delivery Co. & Postie

Targeting new movers increased new customer acquisitions and conversions.

45%

New movers are 45% more likely to try new services shortly after relocating.

300%+

The campaign achieved over 300% Return on Ad Spend (ROAS).

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

A food delivery company in California had exhausted its net new prospecting audience and struggled to expand into new markets. They sought an innovative method to identify new customer acquisitions rather than repeatedly targeting the same households.

Task

The primary objective was to discover a fresh and unique segment of the market that the company could tap into. The goal was to generate new customer acquisitions and enhance conversion rates through a tailored marketing strategy.

Action

The company employed Postie's New Mover marketing campaign, which targeted households that recently notified the USPS of their address changes. Postie compiled a mailing list of these new movers and sent them direct mail pieces promoting the food delivery service. The campaign's performance was tracked over six weeks, showing a peak between 20-45 days and exceptional results within the first 5 days of receiving the mail.

Result

The campaign successfully expanded the company’s customer base. New movers who received the promotional direct mail converted within a 30-day window, with real-time tracking tying their billing addresses to the postcard mailings. The CPA was $42.38, with a 300%+ ROAS, meeting and exceeding revenue and CPA goals consistently each month.

Keywords

CLYDEGLYDE

CUSTOMER ACQUISITION

DIRECT MAIL CAMPAIGN

GEO-TARGETING

MARKETING STRATEGY

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

They have received funding from venture capital firms.

Do they do retargeting?

They leverage data-driven technology to retarget customers using direct mail.

Are they CCPA-compliant?

Their privacy policy outlines their compliance with privacy regulations, including the CCPA.

Do they do marketing automation?

They offer automated direct mail solutions, which is a form of marketing automation.

Do they have fortune 500 clients?

The website does not mention if they have worked with Fortune 500 clients.

Do they assist in buying of media?

They are a direct mail platform and do not appear to assist in buying of media.

Do they help optimize marketing mix?

They help optimize the marketing mix by offering an additional channel - direct mail, to the digital channels. They use data to optimize these campaigns.

Have they existed more than 5 years?

Postie.com has been in operation for more than 5 years.

Do they prove effectiveness with data?

They leverage data for targeting and personalization, proving the effectiveness of their campaigns with data.

Do they help acquire and retain customers?

Postie.com helps businesses acquire new customers by sending target-based direct mails. They also help retain customers with effective direct mail campaigns.

Are they a content personalization solution?

They offer personalized direct mail marketing solutions based on customer data and segmentation.

Do they specifically offer email and SMS marketing services?

They specialize in direct mail marketing, not email and SMS marketing.

Are they a CDP that segments and acts on customer data and behavior?

Postie.com is not a CDP. They are a direct mail platform but they do leverage data-driven technology for their campaigns.

Postie has not completed The Blurbs 20 Questions.

Postie

Website

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