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2024 mirrors 2020 challenges.
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Election year impacts consumer behavior.
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Shorter window between major holidays.
In a dynamic landscape, reminiscent of the 2020 holiday season with factors like an election year and a shorter shopping window, Belardi Wong acknowledges the challenges faced by its clients in Q4 2024. With fragmented consumer attention due to recent global events and end-year festivities, companies must prepare for unpredictable shopping behaviors influenced by fluctuating consumer confidence and economic instability. Clients confront fewer days between Black Friday and Christmas, necessitating a refined strategy. Historical data from past years and insights from Summer 2024 are leveraged by Belardi Wong to form expectations and strategies for the upcoming retail quarter.