This company enhances marketing by merging traditional mail with digital tech. Businesses can target potential customers, re-engage past visitors, and ensure client retention with personalized mailers. They leverage advanced audience segmentation and integrate with popular platforms. Marketers benefit from improved brand loyalty and increased conversion rates through efficient CRM campaigns. It’s tailored for every stage of the customer journey, ensuring impactful communication.
These are public claims Blurbs AI believes to have been made by Poplar.
Advanced targeting capabilities
Poplar claims that it builds highly relevant prospecting audiences using advanced targeting and lookalike modeling options.
Seamless platform integration
Poplar claims that it integrates with all top marketing platforms, providing effortless connectivity for users.
Increased conversion rates
Poplar claims that its direct mail solution provides a46% conversion rate lift, driving better engagement.
PROGRAMMATIC DIRECT MAIL
DIGITAL REACTIVE MAIL
CUSTOMER RETARGETING
CUSTOMER PROSPECTING
CUSTOMER RETENTION
MARKETING AUTOMATION
PERSONALIZED MAILERS
CRM CAMPAIGNS
BlurbSTAR Case Study
Kettle & Fire & Poplar
Direct mail drove 15x ROAS success for Kettle & Fire.
15x
Return on ad spend achieved
1.4%
Response rate improvement
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
Challenge of Unengaged Audience
→
Only 20-30% email open rates.
→
70-80% target audience missing messaging.
→
Opportunity for offline engagement identified.
Kettle &Fire's marketing campaigns faced asignificant challenge: email open rates hovered between 20-30%, leaving 70-80% of their potential audience unreachable. This meant amajority of the target consumers were not engaging with the brand's messaging. Recognizing this gap, Kettle &Fire identified it as achance to re-engage this lost audience through an alternate, offline communication channel.
2.
Task
Introduce New Marketing Channel
→
Engage unresponsive audience effectively.
→
Incorporate new marketing channel strategically.
→
Deliver personalized and impactful messaging.
The task was to find away to engage the previously unresponsive segment of Kettle &Fire's audience effectively. They needed to incorporate an additional marketing channel that could capture the attention of those who were not interacting with email or digital advertisements. The objective was not only to broaden communication but also ensure the messaging was personalized and impactful to win back these disengaged consumers.
Kettle &Fire partnered with Poplar to integrate direct mail into their marketing mix. Using Poplar's capabilities alongside Klaviyo and Shopify integrations, they automated the sending of personalized postcards targeting the 70-80% of unresponsive customers. This real-time targeting within existing Klaviyo workflows allowed Kettle &Fire to seamlessly incorporate direct mail, saving time and reducing cost while enhancing the personalization and reach of their campaigns.
4.
Result
Remarkable Return on Investment
→
Achieved over 15x ROAS with direct mail.
→
Realized Response Rate Lift over 1.4%.
→
Enhanced consumer engagement and revenue.
By strategically integrating online and offline marketing channels, Kettle &Fire observed asignificant uptick in consumer engagement. The introduction of direct mail led to an impressive ROAS of over 15x, demonstrating ahighly successful campaign outcome. Additionally, they experienced aResponse Rate Lift greater than 1.4%, validating the effectiveness of an integrated marketing approach with increased consumer interaction and company revenue.
My
Blurbs
