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Achieved over 15x ROAS with direct mail.
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Realized Response Rate Lift over 1.4%.
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Enhanced consumer engagement and revenue.
By strategically integrating online and offline marketing channels, Kettle & Fire observed a significant uptick in consumer engagement. The introduction of direct mail led to an impressive ROAS of over 15x, demonstrating a highly successful campaign outcome. Additionally, they experienced a Response Rate Lift greater than 1.4%, validating the effectiveness of an integrated marketing approach with increased consumer interaction and company revenue.