Programmatic Direct Mail

Navistone

"Predicts and converts audiences for marketers."

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Updated 3 months ago

They use data-driven methods to predict which audiences are most likely to become customers, and then help marketers target those audiences effectively to increase conversions and return on investment.

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Primary Vertical

Programmatic Direct Mail

Navistone Stated Claims

These are public claims Blurbs AI believes to have been made by Navistone.

Advanced data targeting

NaviStone claims that their platform unlocks and activates high performing, first-party audiences that companies are missing out on today.

Proven ROI solutions

NaviStone claims that their solutions can increase a company's return on marketing spend by up to 70%.

Strategic partnership

NaviStone claims to be a much more strategic partner than competitors, as evidenced by the testimonial from Sleep Number's Senior Director CRM and Loyalty.

DIGITAL DIRECT MAIL

BEHAVIORAL TARGETING

CUSTOMER ENGAGEMENT

AUDIENCE SEGMENTATION

CROSS-CHANNEL MARKETING

BlurbSTAR Case Study

Design Toscano & NaviStone

Partnership yielded 5% response rate amid pandemic.

Response Rate on retention program

12+

ROAS on their retention program

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Marketing Challenges at Design Toscano

Design Toscano faced issues with time commitment and cost in their marketing strategy. They were looking for a new solution to incorporate into their marketing stack that could fit within their existing budget constraints. Importantly, they needed a low-touch approach that could still yield strong results. They had a history of using direct mail but wanted to add another layer to make their channel more effective and timely. It was imperative that their marketing efforts could be more reactive to customer engagement on their website.

Task

Finding a Responsive Marketing Solution

The primary task was to find a marketing solution that could improve the efficiency and responsiveness of their existing direct mail campaigns. Design Toscano needed to partner with a service that would allow them to better understand their customer's activity on their website, with improved tracking, relevant creative content, and measurable outcomes. The solution had to enhance their segmentation strategy and be proactive in reaching out to potential customers through a method that was timely and personalized.

Action

Implementing NaviStone's Solution

Design Toscano partnered with NaviStone to leverage their patented, double-blind marketing technology. They reviewed the website data to enhance marketing and segmentation, creating multiple audiences based on product categories. Customized, AI-driven creative ensured that personalized postcards were sent to customers most likely to purchase. Postcards were triggered to reach not only current website users but also segments from their customer file who had not made a purchase during the same browsing session. This proactive approach by NaviStone included acquiring new customers, reactivating lapsed buyers, targeting cart abandoners, and driving overall product sales.

Result

Achieving Strong Marketing Results

As a result of implementing NaviStone’s solution, Design Toscano saw a 5% response rate in their retention program and an impressive 12+ ROAS. The postcards were delivered daily, ensuring timely reach to the right customers. By triggering responses from difficult-to-activate audiences, Design Toscano experienced increased repeat buyers and enhanced customer lifetime value (LTV). Even during the pandemic, they were able to maintain consistent results, thereby solidifying the effectiveness of the postcard program for both new customer acquisition and retention.

Keywords

DIRECT MAIL RETARGETING

CUSTOMER SEGMENTATION

AI-DRIVEN MARKETING

POSTCARD PROGRAM

CUSTOMER RETENTION

ROAS

LIFETIME VALUE

CART ABANDONERS

NEW CUSTOMER ACQUISITION

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

There is no specific information provided about their funding status on the home page or other sections mentioned.

Do they do retargeting?

They offer a product specifically called 'Retargeting' which aims to remarket to known and unknown site visitors at key moments.

Are they CCPA-compliant?

Their platform is described as secure and privacy-compliant, which implies adherence to regulations like CCPA.

Do they do marketing automation?

Their platform uses predictive models and timely data to drive customer action and engagement automatically.

Do they have fortune 500 clients?

While they are trusted by various companies, there is no specific mention of Fortune 500 clients.

Do they help optimize marketing mix?

Their product offerings like Look-a-Like Audiences and Amplify help optimize various aspects of the marketing mix.

Have they existed more than 5 years?

There is no specific information about the founding year provided on the home page or other sections mentioned.

Do they prove effectiveness with data?

They mention that marketers report over 5% in customer conversions and often greater than 15x Return on Ad Spend using their platform.

Do they help acquire and retain customers?

Their solutions like Look-a-Like Audiences and Retargeting aid in both customer acquisition and retention.

Are they a content personalization solution?

Their platform engages individuals with unique and timely 1-to-1 customer experiences, which implies content personalization.

Do they integrate with Shopify or Salesforce Commerce Cloud?

There is no specific information about integrations with Shopify or Salesforce Commerce Cloud provided.

Do they specifically offer email and SMS marketing services?

Their primary services focus on predictive audience targeting and retargeting rather than specifically email and SMS marketing.

Are they a CDP that segments and acts on customer data and behavior?

Their platform segments data and acts on it using predictive models, which aligns with CDP functionality.

Navistone has not completed The Blurbs 20 Questions.

Navistone

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