Compare Zeta Global to Backstroke head to head on Blurbs

Blurbs comparison of Zeta Global and Backstroke

Learn about how these Email and SMS Marketing vendors stack up against each other by checking out our blurbs, claims, and case studies.

Full Blurb

Zeta Global

"Streamlines marketing with AI-driven customer insights."

Zeta Global provides a marketing cloud that uses AI to enhance customer acquisition, growth, and retention. It processes extensive identity data to enable precise segmentation and personalization. This helps marketers cut through complexity, optimizing interactions across multiple channels, and offers a cost-effective approach for stronger customer connections.

Full Blurb

Backstroke

"Automates marketing campaigns with AI-driven agents."

Backstroke uses autonomous agents to handle campaign tasks like research, segmentation, writing, and design. Marketers oversee the process without direct input. This method lets marketers focus on strategy without getting bogged down in execution. The system utilizes a vast dataset to enhance targeting and timing, boosting campaign efficiency.

AI-exclusive for enhanced messaging

Backstroke claims that their AI platform is tailored exclusively for Email, SMS, & Push notifications, ensuring smarter segmentation and campaign deployment.

Access to advanced data insights

Backstroke claims that with 10,000+ B2C brand data, they fine-tune messages to drive 20% more revenue without needing data scientists.

Collaborations with innovative brands

Backstroke claims that brands like BITCHSTIX and Pearl iZUMi trust their AI to transform email engagement and increase revenue.