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Blurbs comparison of Spott by Publitas and Brightcove
Learn about how these Video Marketing vendors stack up against each other by checking out our blurbs, claims, and case studies.
Spott by Publitas
"Turns static content into actionable interactions fast"
Focused on Shoppable Video and Interactive Video & Storytelling .
Spott transforms static images, videos, and ads into interactive experiences with ease. It offers ready-made templates, branding customization, and supports multiple publishing platforms. Marketers get real-time insights into engagement, helping them optimize their strategies without the usual hassle of starting from scratch.
Higher session engagement
Spott claims that inviting visitors to interact with content leads to longer session times, more returning traffic, and lower bounce rates.
Increased average order value
Spott claims that using interactivity allows putting multiple products in one content unit, uplifting average order value by up to 19%.
Boosted lead generation
Spott claims that interactivity allows visitors to leave contact details at moments of inspiration, thereby boosting lead generation.
Brightcove
"Video hosting and streaming for digital engagement"
Focused on Hosting and Commerce Analytics & Optimization .
Brightcove helps marketers distribute video content efficiently with tools for engagement and analytics. By offering advanced insights, automation, and encoding services, it simplifies video management. The platform caters to various business needs from brand building to ad monetization, allowing marketers to focus on creating content that resonates.
Advanced Viewer Analytics
Brightcove claims that its Audience Insights feature provides advanced analytics to understand viewer behavior and engagement.
AI-Driven Content Boost
Brightcove claims that its AI Content Suite automates tasks to improve video engagement effortlessly.
Fast Video Encoding
Brightcove claims that Zencoder offers incredibly fast, reliable, and versatile video encoding services.