Aplatform that turns your existing content like images or videos into interactive elements offers customizable templates matching your brand, and supports various channels. Connects with tools, offers real-time insights, simplifies bulk uploads, and enhances user experiences by creating interactive, engaging content while boosting conversions and ROI.
These are public claims Blurbs AI believes to have been made by Spott by Publitas.
Higher session engagement
Spott claims that inviting visitors to interact with content leads to longer session times, more returning traffic, and lower bounce rates.
Increased average order value
Spott claims that using interactivity allows putting multiple products in one content unit, uplifting average order value by up to 19%.
Boosted lead generation
Spott claims that interactivity allows visitors to leave contact details at moments of inspiration, thereby boosting lead generation.
VIDEO SHOPPING
SOCIAL COMMERCE
INFLUENCER MARKERTING
SHOPPABLE VIDEOS
LIVESTREAM SHOPPING
VIDEO SHOPPING EXPERIENCE
INTERACTIVE CONTENT CREATION
MULTI-CHANNEL PUBLISHING
REAL-TIME ANALYTICS
BRAND CUSTOMIZATION
USER ENGAGEMENT ENHANCEMENT
LEAD GENERATION TOOLS
ECOMMERCE INTEGRATION
ADD TO CART TEMPLATES
BlurbSTAR Case Study
SAPO & El Corte Ingles
Interactive content drives significant engagement and traffic uplift.
19%
Low bounce rate achieved
60000
Visitors sent to advertiser
1.
Situation
SAPO's Traffic-Generating Challenge
→
SAPO sought enhanced engagement on their lifestyle content.
→
The goal was to convert inspiration to shopping interests.
→
Collaboration with Spott.ai to create shoppable videos.
SAPO, aprominent media content provider in Portugal, aimed to enhance engagement and provide greater value to advertisers by making their lifestyle blog content shoppable. They partnered with Spott.ai to integrate interactive features into their fashion and lifestyle articles, particularly focusing on helping their audience seamlessly purchase products featured in the content.
2.
Task
Integrating Shoppable Content Efficiently
→
Utilize Spott.ai to embed interactive features.
→
Link content to enable direct purchases with ease.
→
Leverage templates for seamless user experience.
The primary task was to utilize Spott.ai’s interactive software to transform SAPO's static content into engaging, shoppable experiences. This involved embedding interactive links within videos and images, allowing viewers to directly purchase products from El Corte Ingles. By implementing Spott.ai’s templates and integration tools, SAPO aimed at facilitating amore seamless and enticing shopping experience for users, ultimately driving high-quality traffic to the advertiser's site.
3.
Action
Transforming Content with Interactive Tools
→
Added interactive purchase links via Spott.ai.
→
Utilized Spott.ai templates for smooth content integration.
→
Enabled users to engage with and purchase products.
SAPO leveraged Spott.ai's technology to add interactivity to their digital content. They utilized shoppable links and interactive media templates to effortlessly integrate clickable items in videos and images featuring El Corte Inglés products. This action allowed SAPO to transform passive viewing experiences into active, commerce-driven interactions, ensuring audiences could complete their shopping journey with minimal friction.
4.
Result
Remarkable Traffic and Engagement Boost
→
Drove 60,000+ visitors to El Corte Ingles.
→
Achieved a low bounce rate of 19%.
→
Visitors spent an average of 3 minutes on-site.
The implementation of Spott.ai's interactive features led to impressive results for SAPO and their client. SAPO was able to send over 60,000 visitors directly to El Corte Ingles' website, achieving aremarkably low bounce rate of 19%, with visitors spending an average of 3minutes on the site post-click. The success demonstrates that interactive, shoppable content effectively drives both traffic and engagement, providing substantial bottom-of-the-funnel value.
My
Blurbs
