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Tolstoy

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"Add shoppable videos to your site, easily."

Case Study
Frequently Asked Questions
This company lets you add shoppable videos directly to your website, making it easier for customers to buy products while watching. It integrates seamlessly with platforms like Shopify and Tapcart and supports automated product tagging and personalized recommendations. Ideal for e-commerce businesses that want to boost engagement and sales through interactive and engaging video content.
Tolstoy Stated Claims
These are public claims Blurbs AI believes to have been made by Tolstoy.
Seamless video integration
Tolstoy claims that their platform seamlessly integrates video feeds and stories into e-commerce websites, enabling a smooth in-video shopping experience.
Reach new customers
Tolstoy claims that featuring videos on the Shop app home feed allows brands to gain traffic and reach new customers among millions of shoppers.
Personalized recommendations
Tolstoy claims that their AI-powered recommendation engine provides a personalized shopping experience by featuring the right product videos to the right customers within their Tapcart app.
VIDEO MARKETING
CUSTOMER ENGAGEMENT
PERSONALIZED VIDEO
SALES ENHANCEMENT
WORKS WITH SHOPIFY
MARKETING AUTOMATION
VIDEO PERSONALIZATION
CUSTOMER RELATIONSHIPS
BlurbSTAR Case Study
Cancha & Tolstoy
Interactive videos raise Cancha's conversion and sales significantly.
35%
Increase in Conversion
77%
Uplift in Average Order Value
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Lack of Authentic Customer Connection
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Struggle in building genuine relationships online.
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Concerns about site speed and plugin impacts.
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Need to convey unique brand story digitally.
Cancha, a brand known for creating versatile sports bags, faced challenges in establishing genuine customer relationships through their digital platform. The lack of physical locations made it difficult to convey their founding story and commitment to quality, impacting conversion metrics and customer engagement negatively. With founder Jack Oswald's hands-on product development approach, demonstrating this authenticity online was critical. Concerns were raised about using certain Shopify plugins that might affect site speed, complicating the search for an effective engagement tool.
2.
Task
Enhancing Engagement Without Speed Loss
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Boost AOV and conversion rates.
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Maintain fast loading website performance.
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Align marketing tool with brand ethos.
Cancha needed a solution that would allow them to connect with customers authentically and drive sales while maintaining fast website performance. The goals included boosting average order value (AOV), increasing conversion rates, and keeping users engaged without negatively affecting loading times. The strategy required a tool that could showcase Cancha's unique story and ensure their marketing efforts aligned with their hands-on, personal brand ethos, while utilizing minimal website resources to maintain page speed efficiency.
3.
Action
Implementing Interactive Video Solutions
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Adopted Tolstoy’s interactive video platform.
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Created shoppable videos and custom quizzes.
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Ensured seamless integration with minimal speed impact.
Upon discovering Tolstoy, Cancha utilized their interactive video platform to create shoppable videos for product detail pages (PDPs) and custom quizzes that educated and engaged users directly on their site. These videos allowed Cancha to authentically convey their brand story without sacrificing website performance. Tolstoy’s solution ensured video content loaded efficiently by allowing the primary website to load prior to interactive elements. This seamless integration offered an engaging user experience, vital for capturing the attention of online shoppers without compromising site speed.
4.
Result
Remarkable Conversion and Engagement Increase
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Achieved 35% conversion rate increase.
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77% boost in average order value.
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Enhanced customer insights and engagement.
Cancha witnessed a significant uplift following the implementation of Tolstoy’s video solutions. The brand experienced a 35% increase in conversion rates and a 77% rise in average order value. They also successfully collected valuable customer insights through quizzes, enabling targeted engagement strategies. This transformation showcased the effectiveness of interactive video content in elevating customer experience and driving considerable ROI. Cancha not only maintained their website’s performance but also deepened customer relationships, validating the strategic incorporation of Tolstoy’s interactive videos.
Keywords
INTERACTIVE VIDEO
SHOPPABLE VIDEOS
E-COMMERCE ENGAGEMENT
CONVERSION RATE
AVERAGE ORDER VALUE
CUSTOMER INSIGHTS
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