Video Marketing

Firework

"Video shopping and live interaction platform."

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Updated 2 months ago

This company helps brands sell products through engaging video content. They provide tools for shoppable videos, live streaming, virtual shopping, and AI-powered digital humans. Their platform helps increase customer engagement, conversion rates, and overall sales by making online shopping experiences more interactive and personalized.

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Primary Vertical

Video Marketing

Firework Stated Claims

These are public claims Blurbs AI believes to have been made by Firework.

Patented video technology

Firework claims that their patented video technology sets them apart from competitors, providing a unique and innovative platform for video commerce and live streaming.

AI-powered digital humans

Firework claims their AI-powered digital humans, called AVA, offer a personalized and interactive experience for online shoppers, setting them apart from traditional e-commerce platforms.

Comprehensive video solutions

Firework claims to offer a comprehensive suite of video solutions, including shoppable videos, virtual showrooms, live streaming, and video creation tools, providing a seamless video commerce experience.

VIDEO COMMERCE

SHOPPABLE VIDEOS

CUSTOMER ENGAGEMENT

SALES CONVERSION

API INTEGRATION

E-COMMERCE SOLUTIONS

WORKS WITH SHOPIFY

INTERACTIVE CONTENT

RETAIL TECHNOLOGY

BlurbSTAR Case Study

Firework & The Fresh Market

Firework enhances Fresh Market's digital customer engagement.

45%

Great Stat

18.7x

Higher Engagement Rate

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Improving Engagement and Loyalty

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Partnership with Firework began in 2021.

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Goal: replicate in-store experience online.

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Integration of video at every customer touchpoint.

The Fresh Market, a specialty food retailer, collaborated with Firework starting in 2021 to enhance customer engagement and loyalty. They aimed to bring the warm, fun in-store shopping experience to their digital platform, using shoppable and livestream video. By integrating video into every touchpoint of the customer journey, The Fresh Market sought to increase engagement rates, watch time, impressions, and conversions among other key metrics.

Task

Creating a Comprehensive Video Strategy

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Develop an interactive video strategy.

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Create shoppable and livestream videos.

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Ease of integration across digital channels.

The task at hand was to develop a comprehensive video strategy that could drive customer engagement and boost sales. This involved creating interactive, shoppable videos and livestreaming events that customers could access on the retailer's website and other digital channels. The Fresh Market needed a solution that was not just technologically robust but would also offer ease of integration into existing digital channels to maximize reach and engagement.

Action

Implementing Shoppable and Livestream Videos

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Embedded shoppable videos on website.

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Launched celebrity-hosted livestreams.

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Distributed content across social media and email.

The Fresh Market implemented Firework's shoppable and livestream video solutions. They started by embedding short, shoppable videos on their website, which allowed viewers to purchase products directly. Next, they launched moment-specific livestreams like a Thanksgiving event hosted by celebrity chef Anna Rossi. These allowed live viewers to shop products featured in the livestream. They also distributed these videos across social media and email, reaching a wider audience and maintaining engagement across multiple touchpoints.

Result

Astounding Engagement and Sales Uplift

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113% increase in engagement rates.

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Thanksgiving livestream attracted 7,000 live viewers.

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Campaign conversion rates 300% higher than traditional ads.

The results were impressive. The Fresh Market saw engagement rates increase by 113% and session times by 115% due to the shoppable videos. The Thanksgiving livestream garnered over 7,000 live viewers and 700,000 replays, achieving an 18.7x higher engagement rate than industry averages and a 6.7x higher click-through rate. The overall livestream campaign exceeded 2 million views with conversion rates for special occasion meals 300% higher than traditional digital advertising. As a result, The Fresh Market was awarded Best Live Video Strategy by Digiday.

Keywords

CUSTOMER ENGAGEMENT

SHOPPABLE VIDEO

LIVESTREAM SHOPPING

FIREWORK

THE FRESH MARKET

DIGITAL RETAIL

E-COMMERCE INTEGRATION

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

The phrase 'Loop Now Technologies, Inc.' and their robust platform offering suggests they have likely received venture capital funding.

Do they do retargeting?

Their primary focus is on interactive and shoppable videos, livestreaming, and digital showrooms. Retargeting is not specifically mentioned.

Are they CCPA-compliant?

The website mentions 'Privacy Policy' and 'Compliance' in their footer, indicating adherence to privacy regulations like CCPA.

Do they do marketing automation?

Their services revolve around video commerce and livestreaming rather than traditional marketing automation tools.

Do they have fortune 500 clients?

The involvement with high-profile clients like The Fresh Market indicates they likely work with Fortune 500 companies.

Do they help optimize marketing mix?

Their focus is more on video engagement and conversion rather than the overall optimization of the marketing mix.

Have they existed more than 5 years?

The detailed and extensive platform offering suggests they have been established for a substantial period, likely more than 5 years.

Do they prove effectiveness with data?

The website lists metrics like 'Up to 246% Increase in conversions' which indicates they use data to prove effectiveness.

Do they help acquire and retain customers?

Their solutions aim to increase engagement, conversions, and repeat purchases, helping in customer acquisition and retention.

Are they a content personalization solution?

Their platform offers 'personalized, engaging, and immersive brand experience,' which includes content personalization.

Do they integrate with Shopify or Salesforce Commerce Cloud?

The website mentions 'For SMB’s on Shopify' and 'Integrations', indicating compatibility with platforms like Shopify and Salesforce Commerce Cloud.

Do they specifically offer email and SMS marketing services?

There is no mention of email or SMS marketing services; their focus is on video and livestreaming solutions.

Are they a CDP that segments and acts on customer data and behavior?

They are not a Customer Data Platform (CDP); their primary focus is on video commerce and livestreaming.

Firework has not completed The Blurbs 20 Questions.

Firework

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