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Streams.live

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"Engage customers through live streaming product demonstrations."

Case Study
Frequently Asked Questions
This technology enables businesses to sell products through interactive live streaming sessions. Customers can watch these events, ask questions, and purchase featured items directly during the broadcast. The system integrates with online stores and social media channels, provides real-time video processing, offers AI assistance to manage sales activities, and delivers analytics for performance insights to improve future shopping events. Its purpose is to boost engagement and facilitate direct sales in an entertaining manner.
Streams.live Stated Claims
These are public claims Blurbs AI believes to have been made by Streams.live.
Real-time video technology
Streams.live claims that Photon technology ensures video processing and distribution happens instantly, enhancing live commerce.
AI-enhanced community engagement
Streams.live claims that Live Brain AI handles repetitive tasks and helps build a fun, hate-free community in live commerce.
Comprehensive analytics tool
Streams.live claims that their analytics tool simplifies engagement tracking, helping improve and tailor future live sessions.
REAL-TIME VIDEO
LIVE VIDEO
VIDEO SHOPPING
SELL PRODUCTS LIVE
LIVE SHOPPING SOFTWARE
REAL TIME VIDEO TECHNOLOGY
AI ECOMMERCE ASSISTANT
ECOMMERCE INTEGRATION
SHOPIFY INTEGRATION
SOCIAL MEDIA ECOMMERCE
AUDIENCE ENGAGEMENT
LIVE COMMERCE PLATFORM
ANALYTICS REPORTING
BlurbSTAR Case Study
Answear & Streams.live
Engage customers via live, interactive fashion shopping experiences.
8.5%
Conversion rate
8000
Viewership per session
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Fashion Advice Empowers Shoppers Online
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Focused on immersive live shopping experiences.
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Aimed to inspire lifestyle changes, not just sell products.
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Sought to build brand loyalty through guidance.
Answear, a prominent international fashion e-tailer, sought to enhance its live shopping experience beyond mere product sales by focusing on lifestyle and customer engagement. Using Streams.live as their platform, they aimed to create a more immersive and inclusive shopping experience. The primary goal was to guide customers on combining fashion items to enhance their personal image and foster loyalty through expert fashion advice. In doing so, Answear aimed to position their platform as the starting point for 'Lifespiration,' where users receive authentic guidance rooted in lifestyle aspirations.
2.
Task
Inspire with Seasonal Fashion Advice
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Collaborated with influencers for seasonal collections.
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Provided valuable fashion insights during live sessions.
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Aimed to boost confidence and brand perception.
Answear tasked themselves with orchestrating live shopping events that incorporate seasonal collections and special occasions to keep their audience engaged. Partnering with fashion influencers, they sought to deliver sessions that provide not only product presentations but also valuable fashion insights. These sessions were designed to aid customers in assembling holistic wardrobes and outfits, thereby increasing satisfaction and brand perception. By emphasizing the educational component of their live shows, the goal was to build customer confidence and integrity, subsequently fostering stronger brand connections.
3.
Action
Engaged Community via Interactive Sessions
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Integrated live sessions into Answear’s website.
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Enabled viewer-interactive and chat-driven support.
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Encouraged personal customer experience and engagement.
Answear utilized Streams.live to host live shopping events directly embedded into their website, creating unified experiences accessible from various traffic sources. These sessions heavily emphasized viewer interaction, allowing shoppers to seek both in-session and general fashion advice via chat. By crafting an atmosphere akin to private shopping experiences, they encouraged customers to engage with fashion experts and peers. The seamless integration coupled with interactive elements helped facilitate engaging conversations, with both hosts and support teams ensuring each query received personalized attention.
4.
Result
Above Expectation Conversion Rates
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Average of 8,000 views per live session.
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Achieved an 8.5% conversion rate.
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Increased average ticket size and customer loyalty.
The live shopping sessions achieved significant traction, averaging over 8,000 views per session on landing pages. With a conversion rate averaging 8.5%, Answear successfully exceeded expectations, leveraging the personalized and informative nature of their events. The strategy led to an increase in average ticket sizes by showcasing complementary fashion items that enable customers to assemble complete outfits. Ultimately, the approach of providing value beyond sales resulted in higher customer satisfaction and more robust brand loyalty, illustrating the efficacy of live shopping as a powerful tool in the fashion e-commerce space.
Keywords
LIVE SHOPPING
FASHION E-COMMERCE
ANSWEAR
CUSTOMER ENGAGEMENT
STREAMS.LIVE
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