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Clicktivated

"Interactive videos streamline shopping directly from content."

Case Study
Frequently Asked Questions
This platform turns videos into interactive experiences by making products in the video directly shoppable. Users engage with items as they watch, clicking to learn more or purchase. This system helps convert passive viewing to active shopping, benefiting industries like retail and tourism. Integration is hassle-free, and new insights aid in understanding specific viewer interests, enriching the user experience and increasing ROI.
Clicktivated Stated Claims
These are public claims Blurbs AI believes to have been made by Clicktivated.
Award-winning creative design
Clicktivated claims that it won a Skift Award for its innovative video design, showcasing excellence in creative design.
Shoppable video technology
Clicktivated claims that it offers the capability to easily transform any video into an engaging, shoppable experience.
Significant increase in engagement
Clicktivated claims that its platform can increase user engagement by up to 500%, leading to better ROI for brands.
BlurbSTAR Case Study
Clicktivated & Visit Orlando
Enhanced video for greater engagement and revenue gains.
210%
Increase in Click-Through Rate
500%
Average increase in user interactions
1.
Situation
Video engagement needed enhancement
→
Traditional video ads were data poor.
→
Businesses sought greater engagement and insights.
→
Opportunity to enhance video interactivity.
Clicktivated identified traditional video advertising techniques as being insufficient for generating high engagement and revenue. Clients across industries such as tourism, retail, automotive, and sports were struggling to transform videos into dynamic and interactive experiences. Traditional methods offered minimal insights, lacked data richness, and provided limited user engagement. Clicktivated recognized the opportunity to leverage shoppable video technology to create more valuable user experiences, thus filling a critical gap in the market for businesses looking to maximize their return on investment and gain comprehensive consumer data insights.
2.
Task
Create interactive video experiences
→
Innovation of shoppable video experience.
→
Enable direct product purchase from videos.
→
Provide a simple integration process.
Clicktivated set out to innovate and offer a unique solution: turning any video content into a shoppable experience. The company's goal was to allow viewers to seamlessly interact with videos, offering them the ability to purchase items directly from the brand's product page as they watch. The task was to provide clients, regardless of industry, with a simple yet powerful tool for transforming passive video content into engaging and revenue-generating assets, fostering increased interaction rates and greater insight with minimal effort required from the client.
3.
Action
Implemented seamless video solutions
→
Launched interactive shoppable video platform.
→
Enabled activation of multiple items in videos.
→
Provided granular user interaction data.
Clicktivated implemented a user-friendly platform that allowed clients' videos to become interactively shoppable within 24 hours, without needing extensive integration efforts. This platform empowered viewers to engage with any product or service shown in the video, while brands could activate as many items as they wished, offering limitless engagement opportunities. By focusing on individual item recognition and intuitive user interface, Clicktivated ensured a smooth path-to-purchase for users and provided clients with granular data about viewer preferences and interactions, optimizing the video content's efficiency in enhancing consumer engagement and converting interest into immediate purchases.
4.
Result
Dramatic engagement and conversion boosts
→
210% increase in Click-Through Rates.
→
Significant enhancement in video interaction rates.
→
Clients experienced higher conversion and revenue.
The implementation of Clicktivated's technology significantly increased user engagement rates and conversion metrics for its clients. For example, Clicktivated was able to achieve a 210% increase in Click-Through Rates and notable engagement boosts across various case studies, including a 500% average increase in user interactions. Clients like Visit Orlando and McDonald's saw enhanced interaction and conversion rates, demonstrating the efficacy of the platform in transforming video experiences into highly engaging and data-rich formats. Overall, Clicktivated's approach provided clients more detailed audience insights and substantial improvements in revenue generation from their video content.
Keywords
SHOPPABLE VIDEO
VIDEO ENGAGEMENT
VIDEO MARKETING
INTERACTIVE CONTENT
CONVERSION RATES
CUSTOMER INSIGHTS
CLICK-THROUGH RATES
The Blurbs FAQs
Frequently Asked Questions
Answers provided by Clicktivated staff and vetted by Blurbs.
10 Standardized Blurbs Questions
1.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
Enterprises
Can't Say
2.
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
Financial Services
Education
Travel & Hospitality
Media & Entertainment
Consumer Goods
Automotive
Telecommunications
Non-profit & Social Enterprises
Real Estate
Manufacturing
Food & Beverage
Professional Services
Government & Public Sector
Can't Say
3.
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Local Storage
IP Address
Fingerprinting
Behavioral
Third Party Data
Location
Cross-Device
I can’t answer
N/A
API
4.
Is your platform CCPA and GDPR compliant?
Yes
Only CCPA
Only GDPR
No
5.
What is your standard 'time-til-live' for clients?
Days
Weeks
Months
6.
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
7.
How do you provide customer service?
Dedicated account manager
Live chat
Email support
Phone support
Self-service knowledge base
Social media support
In-app support
24/7 support
8.
How do brands measure the success of a campaign using your platform?
Performance
Can't Say
Customer Engagement
Revenue Growth
Brand Awareness
Operational Efficiency
Customer Retention
Customer Satisfaction
Other
9.
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
Measurement
Consumer Messaging
Custom APIs & Webhooks
10.
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing
Performance-based pricing
Custom contract pricing
Free trial or freemium model
Can't Say
10 Video Marketing-Specific Questions
11.
What eCommerce Platforms is your solution compatible with?
"Most commerce pla
Forms"
12.
What integrations do you offer for advertising platforms (Google Ads, Meta, TikTok)?
"N"
13.
Does your solution offer mobile optimization and cross-platform support?
"Yes"
14.
Can users purchase directly within the video interface?
"Click out to shopping c
At
T"
15.
Does your platform support live streaming, recorded videos, or both?
"Recorded
Video"
16.
Can we customize the design and branding of the video player?
"Yes"
17.
Do you offer analytics and insights on shopper behavior and video performance?
"Yes"
18.
Do you provide in-house tools for creating shoppable content, or do we need to create videos externally?
"We can assist with content creation"
19.
Can the same videos used on our website be leveraged in paid ad campaigns?
"Yes"
20.
Can the same videos used on our website be leveraged in paid ad campaigns?
"Yes"
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