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Blurbs comparison of Quantcast and Novel
Learn about how these Display & Programmatic vendors stack up against each other by checking out our blurbs, claims, and case studies.
Quantcast
"Optimize advertising outcomes with real-time data analysis."
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Quantcast helps marketers analyze audience patterns instantly for more effective ad placements. Its platform focuses on real-time data, allowing advertisers to adapt strategies quickly. By understanding audience behaviors, marketers can predict outcomes, ensuring every campaign counts. Simplifies the complex landscape, giving time to focus on bigger ideas.
Advanced Analytics Platform
Quantcast claims that its cutting-edge analytics platform delivers unparalleled insights into audience behavior, driving data-driven business decisions.
Proprietary AI Technology
Quantcast claims that its proprietary AI technology and machine learning algorithms provide highly accurate and personalized audience targeting.
Global Data Footprint
Quantcast claims that its extensive global data footprint and partnerships with top publishers ensure comprehensive audience reach and insights.
Novel
"Build digital wallet passes for eCommerce and retail."
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Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.
Higher read rate
Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.
Seamless integration
Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.
Loyalty enhancement
Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.