Compare Pubmatic to Novel head to head on Blurbs

Blurbs comparison of Pubmatic and Novel

Learn about how these Display & Programmatic vendors stack up against each other by checking out our blurbs, claims, and case studies.

Full Blurb

Pubmatic

"Streamlining programmatic advertising for buyers and sellers."

PubMatic helps marketers navigate the chaotic ad tech environment with an integrated, omnichannel platform. It provides transparency, control, and efficiency across media supply chains. By consolidating monetization and customer acquisition tactics, marketers can optimize reach while maintaining cost controls.

cross-channel capabilities

PubMatic claims that their integrated, omnichannel platform delivers better business outcomes for clients across the open internet.

yield maximization

PubMatic claims that their holistic tech solution for publishers helps maximize yield while providing essential insights.

campaign effectiveness

PubMatic claims their buyer platform built for efficiency and transparency helps get closer to target consumers and maximize campaign ROI.

Full Blurb

Novel

"Build digital wallet passes for eCommerce and retail."

Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Higher read rate

Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.

Seamless integration

Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.

Loyalty enhancement

Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.