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Blurbs comparison of Target Roundel and Pear
Learn about how these Retail Media vendors stack up against each other by checking out our blurbs, claims, and case studies.
Pear
"Connects digital ads directly to retailer carts."
Focused on Retail Performance & Commerce Attribution .
Pear Commerce makes retail media shoppable by connecting ads to retailer carts with one-click, improving the path to purchase. Daily inventory checks ensure products are available, keeping consumers on track. Marketers get visibility into campaign performance with click-level data, enabling immediate shifts for better results.
Daily inventory updates
Pear Commerce claims that their proprietary inventory scanning provides daily, if not real-time, updates, ensuring accurate shoppable tools.
Unmatched retail reach
Pear Commerce claims that they scan inventory at 3,000+ retailers, 60x more than the industry standard, enabling local purchase paths.
Detailed click-level insights
Pear Commerce claims that their non-batched, session-level data enables brands to optimize based on real-time sales-driving insights.
Target Roundel
"Connect brands with high-intent Target shoppers."
Focused on Retailer-Hosted Media Networks .
Roundel helps marketers by leveraging Target's vast shopper data. It connects brands with high-intensity audiences through precise ad placements. Whether it's in-store or online, via display, search, social, or CTV, marketers tap into the Target audience's journey, turning browsing into buying with strategic touchpoints.