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Blurbs comparison of Locality and BrightLine
Learn about how these Connected TV (CTV) vendors stack up against each other by checking out our blurbs, claims, and case studies.
Locality
"Helps marketers with local video ad targeting."
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Locality simplifies reaching key audiences in target markets with local streaming and broadcast ads. They're leveraging consumer data for far-reaching campaigns across DMAs. This tool merges streaming and broadcast for wider reach, uses detailed audience insights, and offers centralized ad management—no buzzwords, just practical tools.
Largest advertising inventory access
Locality claims that it provides the largest source of local streaming and broadcast advertising inventory in the U.S., ensuring unparalleled reach.
Expert in local targeting
Locality claims that it can precisely identify and target audiences down to households, enhancing the efficiency of advertising campaigns.
Proven industry recognition
Locality claims that it has received top industry awards for best-performing media sales organization and achievements in streaming and broadcasting.
BrightLine
"CTV advertising with interactive, data-driven ad formats"
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BrightLine creates smart ad formats for connected TV platforms. They guarantee ad delivery without fraud, using client-side ad verification. Marketers can measure which ads capture attention and spark consumer response. The focus is on shoppable, personalized, and interactive experiences that align with specific brand KPIs.
Guaranteed Fraud-Free Delivery
BrightLine claims that they provide the only client-side ad verification in CTV, ensuring fraud-free delivery to legitimate devices.
Advanced CTV Ad Experiences
BrightLine claims that they are the standard for advanced CTV ads with dynamic, interactive, and shoppable ad formats.
Comprehensive Attributions Measurement
BrightLine claims that they offer attribution and outcomes measure beyond impressions, focusing on consumer response.