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Blurbs comparison of Publitas and 8thWall (Niantic)
Learn about how these vendors stack up against each other by checking out our blurbs, claims, and case studies.
Publitas
"Shoppable digital catalogs to convert online shoppers."
Focused on Creative Automation & Content .
Publitas helps marketers create dynamic shoppable digital catalogs that engage shoppers. It integrates with product feeds to generate interactive media, which can be distributed across channels. Readers can browse, engage, and buy directly from the catalog, turning a static experience into an evolving sales channel.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Media & Entertainment
Consumer Goods
How do you collect and monitor consumers and their data?
Cookies
IP Address
Location
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Dedicated account manager
Email support
Phone support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
E-Commerce Platforms
Consumer Messaging
Custom APIs & Webhooks
What is your pricing model?
Subscription-based
Tiered pricing
Custom contract pricing
AI-powered design tools
Publitas claims that its AI-powered design tools enable advanced content creation, allowing users to generate shoppable content from product feeds and operator rules while managing brand, look, and feel.
Real-time A/B testing
Publitas claims that its platform allows for easy preparation and launch of multivariant experiments, enabling the identification of winning variants through its dashboard or preferred analytics platforms.
Data-driven personalization
Publitas claims that its platform offers data-driven decision-making and hyper-personalization through AI data analysis, optimizing the shopping experience for each customer.
8thWall (Niantic)
"Enables browser-based augmented reality experiences, no app needed."
.
8th Wall empowers marketers to create engaging web-based AR experiences directly in browsers. Skip app downloads, which can be a barrier. Use image targets or world locations to anchor content. It's a straightforward way to implement interactive campaigns that blend digital and physical worlds, maintaining user interest longer.
Leverages browser-based technology
8th Wall claims that their WebAR solutions allow users to experience augmented reality directly in the browser, eliminating the need for dedicated apps.
Enables cross-platform experiences
8th Wall claims that their platform supports cross-platform AR experiences, allowing users to engage in AR content on any device with a browser.
Offers expansive developer resources
8th Wall claims that their library of tutorials, documentation, and a community forum supports developers in creating diverse AR experiences.