Compare TripleWhale to incrmntal head to head on Blurbs

Blurbs comparison of TripleWhale and incrmntal

Learn about how these Ad Measurement & Attribution vendors stack up against each other by checking out our blurbs, claims, and case studies.

Full Blurb

TripleWhale

"AI-powered insights for ecommerce growth optimization."

Focused on Multi-Touch Attribution (MTA) .

Triple Whale helps marketers streamline ecommerce by leveraging AI to analyze data and automate decisions. It provides a cohesive platform for identity resolution, attribution, and data insights. Moby Agents act as smart analysts, refining customer segments and optimizing ad spend across channels, driving revenue from real-time, data-driven decisions.

First-party data advantage

Triple Whale claims that their use of reliable first-party data enables better marketing decisions than relying on third-party data sources.

Customer insights directly

Triple Whale claims that their Post Purchase Survey feature allows brands to gain insights directly from customers for refining strategies.

AI-driven data analysis

Triple Whale claims their AI assistant Moby provides effortless data analysis, reporting, and forecasting through natural language queries.

Full Blurb

incrmntal

"Uncovers true ad effectiveness without user data."

Focused on Incrementality .

INCRMNTAL helps marketers measure ad impact without needing user-level data. It continuously analyzes campaigns, allowing ad spend to keep going without interruption. Using causal data science, it gauges what truly moves the needle across iOS, Android, and other channels. This approach lets marketers allocate budgets based on real impact, not assumptions.

Causal Analytics Approach

INCRMNTAL claims that its measurement platform utilizes causal data science and anomaly detection to accurately identify marketing changes and determine campaign effectiveness without relying on user-level data.

Privacy-Focused Measurement

INCRMNTAL claims that its platform enables privacy-led marketing measurement without the need for any user-level data, addressing the challenges of a privacy-first world.

Cross-Platform Capabilities

INCRMNTAL claims that its platform can measure performance across various channels, including iOS, Android, Web, TV, Influencer Marketing, and Out-of-Home, without relying on personal identifiable information (PII) or user-level data.