Compare Google to Novel head to head on Blurbs

Blurbs comparison of Google and Novel

Learn about how these Display & Programmatic vendors stack up against each other by checking out our blurbs, claims, and case studies.

Full Blurb

Google

"Helps marketers access consumer behavior data insights."

Google helps marketers understand consumer behavior by providing comprehensive data insights. This data supports more targeted decision making and helps craft effective marketing strategies. With access to granular consumer engagement metrics, marketers can better predict trends and adapt their campaigns swiftly, staying competitive in a fast-paced digital world.

Full Blurb

Novel

"Build digital wallet passes for eCommerce and retail."

Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Higher read rate

Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.

Seamless integration

Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.

Loyalty enhancement

Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.