Compare The Trade Desk to Viant head to head on Blurbs

Blurbs comparison of The Trade Desk and Viant

Learn about how these Demand Side Platforms (DSP) vendors stack up against each other by checking out our blurbs, claims, and case studies.

Full Blurb

The Trade Desk

"Independent DSP for data-driven marketers' ad campaigns"

The Trade Desk helps marketers streamline their ad campaigns across multiple channels. Their platform focuses on data-driven strategies to effectively target audiences. It facilitates omnichannel advertising, providing insights on how to best reach and engage consumers. The emphasis is on programmatic buying, allowing marketers to optimize results and expand ROI.

Data-driven media buying

The Trade Desk claims that their platform is built from day one for data-driven media buying, not media selling, enabling better campaign performance.

Open internet access

The Trade Desk claims that their self-serve, transparent software helps advertisers use the best available data to reach audiences on the open internet.

AI-led decision-making

The Trade Desk claims that their demand-side platform combines AI-led decision-making with access to industry-leading marketplaces for audience data and premium inventory.

Full Blurb

Viant

"Facilitates omnichannel ad campaigns without third-party cookies"

Viant uses a people-based DSP to help marketers execute omnichannel ad campaigns across platforms without relying on third-party cookies. Leverage first-party data and engage audiences across emerging channels like CTV and digital out-of-home. Measure everything from a single platform to inform future decisions and refine strategies.

Technology Driven by People

Viant claims that their digital advertising technology is powered by people, combining cutting-edge technology with human expertise for optimal results.

Pioneering People-Based Advertising

Viant claims to be a pioneer in people-based advertising, providing solutions to move beyond third-party cookies and walled gardens.

Omnichannel Marketing Solutions

Viant claims to offer advanced omnichannel marketing solutions, enabling advertisers to reach target audiences across various channels, including CTV, digital audio, digital out-of-home, and in-game advertising.