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Blurbs comparison of Sojern and Adara
Learn about how these Travel Advertising Solutions vendors stack up against each other by checking out our blurbs, claims, and case studies.
Sojern
"Precision-targeted advertising for travel industry brands"
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Sojern helps travel marketers locate potential customers and target them with highly precise messages across digital channels. With a focus on leveraging AI and traveler data, the platform offers multichannel ad targeting, audience building, and customer engagement to maximize marketing budget effectiveness and achieve strategic goals without wasted spend.
Adara
"Provides data tools for travel marketing success."
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ADARA gives marketers tools to better understand customer behavior and preferences within the travel sector, using vast data sets and real-time insights. By leveraging AI and predictive analytics, they help in shaping effective consumer engagement strategies, making it easier to compete against major tech players.
Biggest data set
ADARA claims that they have the richest and most complete data set from more than 300 of the world's biggest brands in travel, entertainment and real estate.
Predictive AI capabilities
ADARA claims their ability to predict consumer behavior through world-class analytics and AI sets them apart.
Privacy-first approach
ADARA claims their privacy-first approach to data means brands and destinations around the world trust them for forward-thinking and meaningful insights.