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Sojern

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"Improves targeted travel industry marketing"

Case Study
Frequently Asked Questions
Sojern is a leading digital marketing platform in the travel industry that helps businesses in the sector, like hotels, airlines, and attractions, increase brand awareness and sales by accurately targeting online prospective customers based on data and artificial intelligence.
TRAVEL ADVERTISING SOLUTIONS
GUEST EXPERIENCE SOLUTIONS
HOTELS DIRECT BOOKINGS
DESTINATIONS MARKETING
ATTRACTIONS TICKET SALES
AIRLINES PASSENGER ACQUISITION
AI-POWERED AUDIENCES
MULTICHANNEL ACTIVATION
FIRST PARTY DATA INTEGRATION
CROSS-CHANNEL OPTIMIZATION
BlurbSTAR Case Study
Peru Travel & Irismedia & Sojern
Campaign drove substantial travel interest in Peru.
86%
Video Completion Rate
6480
Confirmed travelers to Peru
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1.
Situation
Need to Boost Peru Travel
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Position Peru as a top destination.
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Engage travelers considering Peru or similar spots.
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Understand security perceptions of Peru.
Peru Travel and Irismedia wanted to position Peru as a prime tourist destination amidst global competition. With the rich cultural heritage and natural beauty of Peru, the challenge was to attract a diverse group of travelers. They were particularly interested in engaging travelers who were already considering travel to Peru or similar destinations. The objective was to engage these travelers at the right time during their decision-making process and convert their intent into actual trips. Additionally, they wanted insights into security perceptions and general sentiments about Peru as a destination to effectively address potential travelers' concerns.
2.
Task
Implement Multichannel Marketing Strategy
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Launch multichannel, full-funnel campaigns.
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Use Sojern's AI for precision targeting.
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Provide insights into travel trends.
The task was to execute a comprehensive, multichannel, full-funnel advertising campaign. The strategy needed to include display, video, and native channels that could effectively target and retarget potential travelers searching for Peru and other comparable destinations. This required using Sojern's advanced travel data and AI-powered custom audience features to ensure precision in targeting. Moreover, the campaign needed to provide valuable insights into the travel market and destination trends, enhancing the client's understanding of how travelers perceived Peru, especially with respect to safety and interest levels in tourism-related products and experiences.
3.
Action
Activate Targeted Campaign Using Data
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Executed six-week strategic campaign.
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Targeted travelers through rich data use.
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Leveraged insights to refine messaging.
Sojern collaborated with Irismedia to activate a strategic six-week, multichannel advertising campaign. The campaign utilized Sojern's comprehensive travel data and AI to engage audiences through display, video, and native ads. These ads targeted travelers actively searching for Peru or contemplating similar destinations, ensuring they could capture travelers at critical touchpoints. Additionally, Sojern provided Irismedia with valuable insights from their partnership with travel intelligence company Mabrian, enhancing the campaign's effectiveness with detailed data on market trends, safety perceptions, and traveler interests. These insights helped tailor the campaign message and timing to maximize relevance and engagement.
4.
Result
Exceeded Campaign Goals Impressively
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Exceeded KPI expectations for CTR/VCR.
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Drove 6,480 travelers to Peru.
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Confirmed campaign's ROI via tracking.
The campaign results exceeded the expected KPIs significantly. Display ads achieved a CTR of 0.29% against a benchmark of 0.12%, and video ads saw an 86% VCR compared to a 70% benchmark, indicating high engagement levels. Moreover, the campaign successfully drove 6,480 confirmed travelers and generated 32,437 flight searches for Peru over six weeks. This impressive ROI demonstrated the campaign's efficacy in converting interest into action. Sojern's economic impact report further validated these outcomes with footfall tracking that showed significant in-destination visitor numbers, reinforcing the value of the campaign in driving tourism growth.
Keywords
PERU TRAVEL MARKETING
MULTICHANNEL ADVERTISING STRATEGY
AI-POWERED AUDIENCE TARGETING
TRAVEL DATA INSIGHTS
TOURISM DESTINATION PROMOTION
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