Are they VC funded?
As far as publicly available information goes, KAYAK was acquired by Booking Holdings in 2013 and does not rely on Venture Capital funding.
Do they do retargeting?
KAYAK uses retargeting techniques to display ads to users who have previously interacted with their website or app.
Are they CCPA-compliant?
Given that KAYAK operates in the United States, they are likely compliant with the California Consumer Privacy Act (CCPA) to handle customer data responsibly.
Do they do marketing automation?
KAYAK employs marketing automation to send personalized emails and notifications to its users.
Do they have fortune 500 clients?
KAYAK primarily targets individual consumers rather than enterprises, so it does not have Fortune 500 clients.
Do they help optimize marketing mix?
KAYAK is primarily a travel search engine and does not provide marketing mix optimization services.
Have they existed more than 5 years?
KAYAK was founded in 2004 and has been operating for more than 5 years.
Do they prove effectiveness with data?
KAYAK uses data analytics to prove the effectiveness of its services, providing metrics like price alerts and trip management.
Do they help acquire and retain customers?
KAYAK uses various tools and features to acquire and retain customers, including personalized recommendations and travel management services.
Are they a content personalization solution?
KAYAK personalizes content for its users based on past searches and behavior on their platform.
Do they integrate with Shopify or Salesforce Commerce Cloud?
KAYAK is not a typical e-commerce platform and does not offer integrations with Shopify or Salesforce Commerce Cloud.
Do they specifically offer email and SMS marketing services?
KAYAK engages in email and SMS marketing to communicate travel deals and updates to its users.
Are they a CDP that segments and acts on customer data and behavior?
While KAYAK uses customer data for personalization, it is not a Customer Data Platform (CDP) that segments and acts on customer data for other businesses.
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