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Blurbs comparison of Footprints AI and Publitas
Learn about how these Retail Media vendors stack up against each other by checking out our blurbs, claims, and case studies.
Publitas
"Shoppable digital catalogs to convert online shoppers."
Focused on Creative Automation & Content .
Publitas helps marketers create dynamic shoppable digital catalogs that engage shoppers. It integrates with product feeds to generate interactive media, which can be distributed across channels. Readers can browse, engage, and buy directly from the catalog, turning a static experience into an evolving sales channel.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Media & Entertainment
Consumer Goods
How do you collect and monitor consumers and their data?
Cookies
IP Address
Location
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Dedicated account manager
Email support
Phone support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
E-Commerce Platforms
Consumer Messaging
Custom APIs & Webhooks
What is your pricing model?
Subscription-based
Tiered pricing
Custom contract pricing
AI-powered design tools
Publitas claims that its AI-powered design tools enable advanced content creation, allowing users to generate shoppable content from product feeds and operator rules while managing brand, look, and feel.
Real-time A/B testing
Publitas claims that its platform allows for easy preparation and launch of multivariant experiments, enabling the identification of winning variants through its dashboard or preferred analytics platforms.
Data-driven personalization
Publitas claims that its platform offers data-driven decision-making and hyper-personalization through AI data analysis, optimizing the shopping experience for each customer.
Footprints AI
"Bridges digital and in-store retail media effortlessly."
Focused on Retail Performance & Commerce Attribution .
Footprints AI simplifies retail media by connecting digital simplicity with in-store complexity. Through precise targeting, brands can impact shopper decisions both online and offline. The platform ensures crystal-clear sales impact, making retail media as straightforward as buying digital ads, while leveraging real-world shopping behaviors.
Advanced AI capabilities
Footprints AI claims that their proprietary AI technology enables them to monetize retail data at scale by leveraging data models, generative AI, and behavioral profiling.
Omnichannel delivery
Footprints AI claims that they offer omnichannel delivery of targeted ads across in-store, on-site, and off-site channels, enabling seamless customer engagement.
Rapid deployment
Footprints AI claims that they can launch a retailer's retail media network in just 3 months, compared to the industry standard of 3 years.