Compare OpenX to The Trade Desk head to head on Blurbs

Blurbs comparison of OpenX and The Trade Desk

Learn about how these Demand Side Platforms (DSP) vendors stack up against each other by checking out our blurbs, claims, and case studies.

Full Blurb

OpenX

"Facilitates efficient ad transactions via programmatic platform."

OpenX helps marketers streamline ad transactions by ensuring fair interactions between buyers and sellers. It’s designed to manage audience targeting across various channels like CTV while emphasizing transparency and environmental responsibility. Its platform supports vast data integration, enabling scalable audience reach and program execution in a more democratic and open manner.

Innovative ad targeting

OpenX claims that its omnichannel targeting capabilities extend across all channels, including CTV, and are fully interoperable with any data set and identity type, ensuring clients reach their audiences at scale today and in the future.

Independent & transparent

OpenX claims that as an independent technology company, it has been cultivating a fair and transparent value exchange between sellers and buyers since 2008, ensuring the success of its clients and the open web.

Sustainable & responsible

OpenX claims that as the first Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly, its approach to responsible media helps clients and partners reduce their environmental impact and support social initiatives while driving tangible business results.

Full Blurb

The Trade Desk

"Independent DSP for data-driven marketers' ad campaigns"

The Trade Desk helps marketers streamline their ad campaigns across multiple channels. Their platform focuses on data-driven strategies to effectively target audiences. It facilitates omnichannel advertising, providing insights on how to best reach and engage consumers. The emphasis is on programmatic buying, allowing marketers to optimize results and expand ROI.

Data-driven media buying

The Trade Desk claims that their platform is built from day one for data-driven media buying, not media selling, enabling better campaign performance.

Open internet access

The Trade Desk claims that their self-serve, transparent software helps advertisers use the best available data to reach audiences on the open internet.

AI-led decision-making

The Trade Desk claims that their demand-side platform combines AI-led decision-making with access to industry-leading marketplaces for audience data and premium inventory.