Compare OpenX to Sovrn head to head on Blurbs

Blurbs comparison of OpenX and Sovrn

Learn about how these Supply Side Platforms (SSP) vendors stack up against each other by checking out our blurbs, claims, and case studies.

Full Blurb

OpenX

"Facilitates efficient ad transactions via programmatic platform."

OpenX helps marketers streamline ad transactions by ensuring fair interactions between buyers and sellers. It’s designed to manage audience targeting across various channels like CTV while emphasizing transparency and environmental responsibility. Its platform supports vast data integration, enabling scalable audience reach and program execution in a more democratic and open manner.

Innovative ad targeting

OpenX claims that its omnichannel targeting capabilities extend across all channels, including CTV, and are fully interoperable with any data set and identity type, ensuring clients reach their audiences at scale today and in the future.

Independent & transparent

OpenX claims that as an independent technology company, it has been cultivating a fair and transparent value exchange between sellers and buyers since 2008, ensuring the success of its clients and the open web.

Sustainable & responsible

OpenX claims that as the first Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly, its approach to responsible media helps clients and partners reduce their environmental impact and support social initiatives while driving tangible business results.

Full Blurb

Sovrn

"Maximize publisher revenue through diverse ad solutions."

Sovrn helps marketers navigate the chaotic MarTech industry with tools that boost publisher income. Their platform efficiently drives higher advertising value, focuses on engagement data, and simplifies affiliate management. They provide publishers key insights and integrations to stand out and thrive independently.

Advanced advertising tools

Sovrn claims that its Ad Management platform is a full-stack ad ops software solution to efficiently operate and optimize your programmatic advertising business.

Diverse demand sources

Sovrn claims that its Ad Exchange is an omnichannel pipeline of top-tier advertising demand, offering more than just an SSP.

Comprehensive affiliate solutions

Sovrn claims that its Commerce Unified platform is software to efficiently operate, optimize, and scale your entire commerce business, allowing automation of the entire commerce business.