Compare Publitas to Kroger Precision Marketing head to head on Blurbs

Blurbs comparison of Kroger Precision Marketing and Publitas

Learn about how these Retail Media vendors stack up against each other by checking out our blurbs, claims, and case studies.

Full Blurb

Publitas

"Shoppable digital catalogs to convert online shoppers."

Focused on Creative Automation & Content .

Publitas helps marketers create dynamic shoppable digital catalogs that engage shoppers. It integrates with product feeds to generate interactive media, which can be distributed across channels. Readers can browse, engage, and buy directly from the catalog, turning a static experience into an evolving sales channel.

Who are your typical customers?

Small businesses

Medium businesses

Large businesses

What verticals do your typical customers belong to?

Retail & E-commerce

Media & Entertainment

Consumer Goods

How do you collect and monitor consumers and their data?

IP Address

Location

Is your platform CCPA and GDPR compliant?

Yes

What is your standard 'time-til-live' for clients?

Days

What does a client need to install to start using your service?

Provide data

How do you provide customer service?

Dedicated account manager

Email support

Phone support

How do brands measure the success of a campaign using your platform?

Performance

Customer Engagement

Revenue Growth

What integrations do you offer?

E-Commerce Platforms

Consumer Messaging

Custom APIs & Webhooks

What is your pricing model?

Subscription-based

Tiered pricing

Custom contract pricing

AI-powered design tools

Publitas claims that its AI-powered design tools enable advanced content creation, allowing users to generate shoppable content from product feeds and operator rules while managing brand, look, and feel.

Real-time A/B testing

Publitas claims that its platform allows for easy preparation and launch of multivariant experiments, enabling the identification of winning variants through its dashboard or preferred analytics platforms.

Data-driven personalization

Publitas claims that its platform offers data-driven decision-making and hyper-personalization through AI data analysis, optimizing the shopping experience for each customer.

Full Blurb

Kroger Precision Marketing

"Provides targeted retail media advertising solutions"

Focused on Retailer-Hosted Media Networks .

Kroger Precision Marketing helps marketers influence purchasing decisions with targeted retail media. They leverage shopper data to craft ad campaigns across various channels, including connected TV and programmatic. This multi-touchpoint approach aims to integrate seamlessly into the consumer journey and deliver impactful results.

Rich customer data

Kroger Precision Marketing claims that their access to first-party shopper data from Kroger households allows them to deliver highly relevant and effective campaigns.

Measurement capabilities

Kroger Precision Marketing claims that their ability to measure campaign performance against actual sales data sets them apart from competitors.

Trustworthy certification

Kroger Precision Marketing claims that their platinum certification from the Trustworthy Accountability Group demonstrates their commitment to brand safety, fraud prevention, and security.