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Blurbs comparison of Deep Reach and Ground Truth
Learn about how these In-Store Marketing & Measurement vendors stack up against each other by checking out our blurbs, claims, and case studies.
Deep Reach
"Automates multi-location ad campaigns for advertisers"
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DeepReach helps marketers manage location-specific ad campaigns across multiple platforms like Google, Facebook, and Instagram. It optimizes ad budgets for each location and adjusts content to fit local contexts. The platform allows discovery of new target zones and real-time localization to boost ad relevance and conversion rates.
Automation for budget allocation
DeepReach claims that their AI optimises ad budgets across locations, delivering outstanding ad performance on Google Ads, social ads, programmatic display, video and audio.
Geolocal ad targeting
DeepReach claims that they help advertisers engage local audiences across Google Ads, Instagram, Facebook, YouTube, Snapchat, and additional PPC networks, all integrated within DeepReach.
Localised ad content
DeepReach claims that their digital campaigns automatically adjust texts and images to fit local contexts, crafting the most compelling messages for local audiences.
Ground Truth
"Drives real-world business results with advertising"
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GroundTruth helps marketers by targeting audiences based on real-world behaviors. It connects customers via multiple channels like mobile, CTV/OTT, and digital out-of-home. Easy campaign setup and optimization through their interactive Ads Manager ensures results like increased in-store visits and measurable return on ad spend.
Proprietary mapping technology
GroundTruth claims that its proprietary 'Blueprint' technology maps the real world with high accuracy and precision, enabling audience building, real-time targeting, and visit measurement.
Multi-channel media capabilities
GroundTruth claims to connect with customers across multiple channels, including mobile, desktop, CTV/OTT, digital out-of-home, audience-based direct mail, and social media.
Customizable campaign management
GroundTruth claims to offer flexible campaign management options, including self-serve, managed services, partnerships, and programmatic buying through PMPs and DSPs.