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Blurbs comparison of Eyeota and Truthset
Learn about how these Data Enrichment and Addressability vendors stack up against each other by checking out our blurbs, claims, and case studies.
Eyeota
"Provides privacy-safe audience targeting data solutions."
Focused on Customer Data Infrastructure & Identity Resolution .
Eyeota helps marketers navigate complex ad landscapes by providing privacy-safe audience data, enabling precision targeting across digital channels. With a global data marketplace, they enhance first-party data, improve omnichannel performance, and support seamless integration, helping brands maximize campaign impact.
Global reach provider
Eyeota claims that they are a global provider of audience data for marketing and advertising across 36 global markets.
Privacy-compliant data
Eyeota claims that they deliver addressable, privacy-compliant audience data to help marketers reach customers.
Omnichannel campaign boost
Eyeota claims their audience data can help boost omnichannel campaign performance for brands and agencies.
Truthset
"Provides accurate consumer data for marketing success."
Focused on Customer Data Infrastructure & Identity Resolution .
Truthset ensures data accuracy for marketers. Validates data across sources, revealing discrepancies and reducing waste. Offers unbiased scores, so marketers can trust demographic targeting. Simplifies audience building and activation. Enables marketers to align data quality with campaign goals, improving overall performance with actionable insights.