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Blurbs comparison of Aki and Novel
Learn about how these Display & Programmatic vendors stack up against each other by checking out our blurbs, claims, and case studies.
Aki
"Inmar optimizes media buying for brands."
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Inmar connects marketers with relevant media opportunities, using consumer data to drive campaign success. They focus on precise targeting, reducing waste, and improving ad placements. By analyzing consumer behavior, Inmar helps brands achieve better reach and engagement. Clear reporting allows marketers to adjust strategies on the fly.
Novel
"Build digital wallet passes for eCommerce and retail."
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Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.
Higher read rate
Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.
Seamless integration
Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.
Loyalty enhancement
Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.