Blurbs Logo

Blurbs comparison of SOCi and Later
Learn about how these vendors stack up against each other by checking out our blurbs, claims, and case studies.
SOCi
"Automates multi-location marketing tasks with AI."
Focused on Publishing, Planning & Collaboration and Listening, Sentiment & Community Engagement .
SOCi streamlines multi-location marketing with AI, automating tasks across social media, reviews, ads, and local search. It handles repetitive processes, optimizing visibility and engagement while allowing marketing teams to focus on strategy. Offers a unified platform, tackling marketing in local contexts efficiently and effectively.
Unmatched AI capabilities
SOCi claims that its AI-powered Genius platform is like 'Having A Data Scientist And Trained Marketer At Every Location', revolutionizing multi-location marketing.
Proven growth results
SOCi claims to have delivered remarkable growth for clients like Kumon (900% increase in LinkedIn engagement) and Bridge Property Management (+2.4M Google Business Profile views).
Time and cost savings
SOCi claims its platform saves significant time and effort, e.g., Southern Rock Restaurant spent 55% less time responding to reviews with SOCi's automated solution.
Later
"Streamlines influencer marketing and social media management."
Focused on Influencer Management and Affiliate Management .
Later helps marketers navigate the chaos by centralizing influencer discovery, campaign management, and social media activity. It merges influencer campaigns with everyday social tasks—scheduling, publishing, analytics. This dual approach supports both brand awareness and conversion in a single platform, making it easier for teams to measure impact and adapt strategies.
Scheduling automation
Later claims that their app helps you never forget to post again by automating scheduling across all social channels.
AI caption generation
Later claims their AI Caption Writer tool can generate on-brand Instagram captions in seconds, saving you time.
Content planning tools
Later claims their Visual Planner and Content Calendar allow you to plan and visualize your social media content across platforms.