Social Media Management

SOCi

"Manages local marketing for big brands."

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Updated 2 months ago

This company helps large businesses manage their marketing for multiple locations. It centralizes tasks like social media, ads, listings, and reviews, making it easier to maintain consistent branding and to automate repetitive chores.

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Primary Vertical

Social Media Management

SOCi Stated Claims

These are public claims Blurbs AI believes to have been made by SOCi.

Unmatched AI capabilities

SOCi claims that its AI-powered Genius platform is like 'Having A Data Scientist And Trained Marketer At Every Location', revolutionizing multi-location marketing.

Proven growth results

SOCi claims to have delivered remarkable growth for clients like Kumon (900% increase in LinkedIn engagement) and Bridge Property Management (+2.4M Google Business Profile views).

Time and cost savings

SOCi claims its platform saves significant time and effort, e.g., Southern Rock Restaurant spent 55% less time responding to reviews with SOCi's automated solution.

MULTI-LOCATION MARKETING

AI-POWERED MARKETING

SOCIAL MEDIA MANAGEMENT

REPUTATION MANAGEMENT

LOCALIZED AD CAMPAIGNS

SEARCH ENGINE OPTIMIZATION

GENIUS AI

BlurbSTAR Case Study

Kumon Learning Centers & SOCi

Kumon boosts engagement via SOCi's AI solutions.

33%

Review generation growth Q4

97%

Social media response increase

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Old Marketing Challenges Resolved

→

Fragmented local marketing management

→

Franchisees lacked key performance data

→

Suboptimal 29% social response rate

Kumon Learning Centers faced significant challenges with their previous marketing vendor, which did not permit centralized management of local listings, social media posts, or reviews. Franchisees struggled with local marketing responsibilities, lacking the data necessary to evaluate their success. This inefficiency resulted in a social response rate of just 29%, presenting a formidable obstacle for Kumon's engagement and growth objectives.

Task

Improve Franchisee Marketing Efficiency

→

Consolidate marketing operations

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Enhance customer engagement strategies

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Increase social media response rates

Kumon needed an effective solution to consolidate and streamline their marketing processes. The goal was to enable franchisees to manage all aspects of local marketing from a single platform, improve their customer engagement strategies, and ultimately increase their social response rate. Achieving this could offer Kumon a competitive edge and enhance brand-consumer relationships by addressing customer feedback more swiftly and frequently.

Action

Integrated SOCi Genius for Efficiency

→

Automated engagement through SOCi platforms

→

Centralized social media responses

→

Improved strategic support for franchisees

Kumon integrated SOCi's Genius AI, CoMarketing solutions, and other offerings. With the use of SOCi Genius and CoMarketing Cloud, Kumon centralized its marketing efforts, automating local engagement, social media responses, and customer feedback management. Genius Social took over the social media interactions, easing the workload of local managers. Genius Reviews facilitated quick responses, with personalized replies aligning with Kumon's branding. This approach allowed Kumon to focus more on strategic support for franchisees.

Result

Remarkable Increase in Engagement

→

57% social media response rate

→

95% review resolution with reduced time

→

900% increase in LinkedIn engagements

Following the integration of SOCi's solutions, Kumon experienced a sharp increase in efficiencies and engagement. The social media response rate climbed to 57%, and Kumon was able to resolve 95% of reviews with improved resolution times. This centralized approach led to increased productivity, allowing franchisees to focus on diverse business areas. These improvements translated into specific numeric achievements, such as a 900% increase in LinkedIn post engagements and a noteworthy 33% rise in review generation.

Keywords

SOCI GENIUS AI

FRANCHISE MARKETING SOLUTIONS

LOCAL MARKETING AUTOMATION

CUSTOMER FEEDBACK MANAGEMENT

SOCIAL MEDIA ENGAGEMENT

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

SOCi, Inc. has received multiple rounds of venture capital funding as it is a rapidly growing company in the martech industry.

Do they do retargeting?

The information provided does not mention specific capabilities related to retargeting services.

Are they CCPA-compliant?

SOCi's Privacy Notice indicates that they handle customer data appropriately, implying compliance with regulations like the CCPA.

Do they do marketing automation?

SOCi provides a CoMarketing Cloud and various automation tools to streamline marketing tasks.

Do they have fortune 500 clients?

SOCi is an innovation partner for the world's leading brands which likely includes Fortune 500 companies.

Do they help optimize marketing mix?

Their platform consolidates multiple marketing tools and data, aiding in the optimization of the marketing mix.

Have they existed more than 5 years?

SOCi has been in operation for more than 5 years, showing growth and development over time.

Do they prove effectiveness with data?

SOCi provides data-driven insights and analytics to prove the effectiveness of their marketing solutions.

Do they help acquire and retain customers?

Their products and services specifically focus on customer acquisition and retention through localized marketing efforts.

Are they a content personalization solution?

While SOCi offers many marketing tools, content personalization is not specifically highlighted as a key offering.

Do they specifically offer email and SMS marketing services?

SOCi's primary focus is on localized marketing through social media, listings, and other platforms, rather than specific email and SMS marketing services.

Are they a CDP that segments and acts on customer data and behavior?

SOCi is more of a comprehensive marketing platform rather than a Customer Data Platform (CDP) focused solely on segmenting and acting on customer data.

SOCi has not completed The Blurbs 20 Questions.

SOCi

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