Social Media Management

Quid

"Turns data into actionable insights using AI."

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Updated 3 months ago

This company uses AI to transform vast amounts of data into clear, actionable insights. It helps businesses understand consumer behavior, predict market trends, and make informed decisions in real time to stay ahead of their competition.

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Primary Vertical

Social Media Management

Quid Stated Claims

These are public claims Blurbs AI believes to have been made by Quid.

AI-driven insights delivery

Quid claims that its AI-powered platform delivers insights from data faster and more efficiently than traditional methods.

Real-time market monitoring

Quid claims its Quid Monitor tool provides comprehensive real-time tracking of consumer conversations and market data sources.

Trend prediction capabilities

Quid claims its Quid Predict feature can uncover emerging trends and predict future relevance across any topic of interest.

GENERATIVE AI

MARKET INTELLIGENCE

CUSTOMER CONTEXT

API CALLS

HOLISTIC VIEW

BlurbSTAR Case Study

Quid & Gopuff

Gopuff used Quid's AI to gain essential consumer insights.

45%

Digital marketing drives 45% of business outcomes.

80%

80% of customers value companies that understand them.

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Gopuff, an instant-needs delivery service, was experiencing tremendous growth and needed to gain a better understanding of their expanding global audience's nuanced needs and preferences. They primarily relied on transactional data, focus groups, and survey responses but lacked a robust and scalable insight mechanism that could reveal the deeper, unbiased emotions and emerging trends of their diverse customer base.

Task

Sara Fogel, Director of Consumer Engagement at Gopuff, needed to find a solution to capture comprehensive consumer context that would assist in making informed strategic decisions. This solution should provide scalable, unbiased insights and predict emerging preferences to ensure Gopuff's offerings resonated with consumers on a global level, not just within the U.S.

Action

Gopuff partnered with Quid, a company that utilizes Generative AI to provide deep insights into consumer behavior. Quid's platform allowed Gopuff to capture and analyze massive amounts of consumer data through segmentation, sentiment analysis, and trend identification. This process involved extracting emotions from diverse conversations happening worldwide, which enabled Gopuff to understand the nuanced needs of their global client base better.

Result

The collaboration with Quid resulted in Gopuff being able to revalidate their consumer-first approach as a key differentiator. They uncovered nuanced consumer needs from vast data sets and captured powerful proof points to share with stakeholders. The use of Quid’s diverse analysis and reporting functions positioned Gopuff to manage increasing data complexity effectively and take meaningful actions based on valuable insights drawn from the expansive online landscape.

Keywords

MARTECH

CONSUMER INSIGHTS

UNBIASED DATA

GENERATIVE AI

SENTIMENT ANALYSIS

TREND IDENTIFICATION

GOPUFF

QUID AI SUITE

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

Quid works closely with firms like BCG who track where venture capital is placing its bets, suggesting they are involved in the VC ecosystem.

Do they do retargeting?

From the provided information, Quid specializes in market intelligence and analytics, not in retargeting.

Are they CCPA-compliant?

The footer mentions 'California - Do Not Sell or Share My Personal Information,' which indicates compliance with CCPA.

Do they do marketing automation?

Based on the information, Quid does not offer direct marketing automation but rather provides insights and data for marketing decisions.

Do they have fortune 500 clients?

Quid is trusted by the world’s most valuable brands, implying they have Fortune 500 clients.

Do they help optimize marketing mix?

Quid provides data-driven insights and trend analysis, which can help in optimizing the marketing mix.

Have they existed more than 5 years?

Given their established client base and advanced product suite, it is likely they have been around for more than 5 years.

Do they prove effectiveness with data?

Quid focuses on providing data-driven insights and uses real-time data to prove effectiveness.

Do they help acquire and retain customers?

Their services in customer experience and market insights are geared towards helping businesses acquire and retain customers.

Are they a content personalization solution?

Quid primarily offers market intelligence and analytics, not direct content personalization.

Do they specifically offer email and SMS marketing services?

Quid offers market intelligence and analytics and does not focus on email and SMS marketing services.

Are they a CDP that segments and acts on customer data and behavior?

While Quid provides data to understand consumer behavior, it does not function as a Customer Data Platform (CDP) that segments and acts on customer data.

Quid has not completed The Blurbs 20 Questions.

Quid

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