Social Media Management

sproutsocial

"Manages social media efficiently."

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Updated 3 months ago

This company helps you handle your social media, plan posts, engage with your audience, analyze performance, and gather insights. It's like a one-stop shop for everything social media, making your marketing efforts smoother and more effective.

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Primary Vertical

Social Media Management

sproutsocial Stated Claims

These are public claims Blurbs AI believes to have been made by sproutsocial.

All-in-one solution

Sprout Social claims that its unified social media management platform unlocks the full potential of social to transform your entire organization.

AI-powered workflow

Sprout Social claims to have AI-powered workflows designed to save marketers valuable time, provide better access to actionable data and allow teams to focus on strategic thinking.

Seamless integration

Sprout Social claims that its global Salesforce partnership and social network integrations make it easy to work within your current processes without rebuilding your tech stack.

SOCIAL MEDIA MANAGEMENT

CONTENT SCHEDULING

ANALYTICS AND REPORTING

ENGAGEMENT TRACKING

CUSTOMER RELATIONSHIP MANAGEMENT

SOCIAL LISTENING

BlurbSTAR Case Study

Plaid & Sprout Social

Plaid's LinkedIn audience grew 60% with Sprout Social's help.

45%

73% YoY increase in engagement rate per impression.

62,000

YoY follower growth on LinkedIn with Sprout.

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Plaid, a fintech company, found it challenging to communicate its value proposition to diverse audiences like developers, financial institutions, and consumers.

Task

Matthew McConnell, Plaid's Social Media Lead, was responsible for increasing brand engagement and audience clarity about Plaid's offerings on social media.

Action

He utilized Sprout Social's tools to share valuable content, engage with followers, and track performance metrics on LinkedIn, resulting in comprehensive audience education and enhanced engagement.

Result

In one year, Plaid's LinkedIn audience grew by 60%, engagement rate per impression increased by 73%, and McConnell saved 20 hours per month due to Sprout’s efficiency.

Keywords

PLAID

SPROUT SOCIAL

LINKEDIN AUDIENCE GROWTH

SOCIAL MEDIA ENGAGEMENT

FINTECH

FINANCIAL INSTITUTIONS

DEVELOPER-FRIENDLY PLATFORM

CONTENT PERFORMANCE

KPI TRACKING

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

There is no information indicating that Sprout Social is VC-funded. They are a publicly traded company.

Do they do retargeting?

Sprout Social specializes in social media management rather than traditional retargeting services.

Are they CCPA-compliant?

As a reputable SaaS company, Sprout Social would be compliant with major data privacy regulations including CCPA.

Do they do marketing automation?

Sprout Social offers AI and automation features to streamline social media engagement and other tasks.

Do they have fortune 500 clients?

Sprout Social is trusted by 30,000+ world-class brands, which would likely include Fortune 500 companies.

Do they help optimize marketing mix?

Sprout Social helps optimize the social media aspect of the marketing mix through analytics and insights, although not the entire marketing mix.

Have they existed more than 5 years?

Sprout Social was founded in 2010, which means they have been in existence for over 5 years.

Do they prove effectiveness with data?

Sprout Social offers analytics and premium analytics to prove the effectiveness of social media strategies.

Do they help acquire and retain customers?

Sprout Social helps organizations improve customer care and engagement, which aids in both acquiring and retaining customers.

Are they a content personalization solution?

While Sprout Social offers personalized customer care and engagement, it is not specifically a content personalization solution.

Do they integrate with Shopify or Salesforce Commerce Cloud?

Sprout Social has a global partnership with Salesforce and offers various integrations with leading platforms, which likely includes Salesforce Commerce Cloud.

Do they specifically offer email and SMS marketing services?

Sprout Social focuses on social media management and does not specifically offer email and SMS marketing services.

Are they a CDP that segments and acts on customer data and behavior?

Sprout Social is a social media management platform, not a Customer Data Platform (CDP).

sproutsocial has not completed The Blurbs 20 Questions.

sproutsocial

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