BrandWatch

"Tracks online mentions to inform decisions."

This company uses online data to help brands understand and engage with their audience. They use AI to analyze social media and provide insights that guide marketing strategies and content creation.
BrandWatch Stated Claims
These are public claims Blurbs AI believes to have been made by BrandWatch.
Extensive data coverage
Brandwatch claims that their data and network coverage allows them to understand and be understood across all key platforms, giving them a competitive advantage.
Advanced AI capabilities
Brandwatch claims that their cutting-edge AI, called Iris AI, enables them to work smarter and more efficiently than their competitors.
Global enterprise solutions
Brandwatch claims that their partnership with Cision provides solutions tailored for global enterprises, giving them an edge over competitors focused on smaller organizations.
SOCIAL MEDIA MONITORING
CUSTOMER INSIGHTS
SOCIAL SUITE
AUDIENCE ANALYTICS
REAL-TIME DATA ANALYSIS

BlurbSTAR Case Study
Supernatural & Brandwatch
Successful campaign decoded air travel norms using social data.
45%
45% of marketers say having perfect alignment across all customer interactions is a top priority.
62%
62% of consumers expect a consistent experience across multiple platforms.
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Supernatural, a dynamic agency known for AI-powered creativity, collaborated with KAYAK using Brandwatch to decode updated air travel behaviors. Post-pandemic, the inquiry aimed to re-establish travel norms.
2.
Task
Supernatural's task was to design a compelling campaign for KAYAK by identifying key travel behavior discussions using social data, ultimately making travel more enjoyable.
3.
Action
Utilizing Brandwatch, Supernatural mapped popular travel topics and collaborated with Brandwatch's Professional Services to configure complex queries. They augmented this data with consumer surveys via AYTM.
4.
Result
The combined insights led to a highly successful KAYAK campaign. They identified travel etiquette trends, and the campaign spurred significant coverage and conversation on travel behaviors.
Keywords
SUPERNATURAL AGENCY
BRANDWATCH
KAYAK
SOCIAL MEDIA MONITORING
TRAVEL CAMPAIGNS
AI-POWERED CREATIVITY
CONSUMER INSIGHTS
MARKETING STATISTICS
CUSTOMER EXPERIENCE
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BrandWatch
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