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Blurbs comparison of Viant and TripleLift
Learn about how these Demand Side Platforms (DSP) vendors stack up against each other by checking out our blurbs, claims, and case studies.
Viant
"Facilitates omnichannel ad campaigns without third-party cookies"
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Viant uses a people-based DSP to help marketers execute omnichannel ad campaigns across platforms without relying on third-party cookies. Leverage first-party data and engage audiences across emerging channels like CTV and digital out-of-home. Measure everything from a single platform to inform future decisions and refine strategies.
Technology Driven by People
Viant claims that their digital advertising technology is powered by people, combining cutting-edge technology with human expertise for optimal results.
Pioneering People-Based Advertising
Viant claims to be a pioneer in people-based advertising, providing solutions to move beyond third-party cookies and walled gardens.
Omnichannel Marketing Solutions
Viant claims to offer advanced omnichannel marketing solutions, enabling advertisers to reach target audiences across various channels, including CTV, digital audio, digital out-of-home, and in-game advertising.
TripleLift
"Transforms creative assets into engaging advertising experiences."
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TripleLift converts basic ads into interactive formats optimized across digital channels, including web and CTV. It leverages real-time data to enhance ad engagement and impact, helping marketers navigate the complexities of today’s digital landscape. This approach aims to bridge media with data for measurable advertising results.
Embraces economic inclusion
TripleLift claims that their NMSDC minority-owned certification helps fulfill diverse spending goals in media.
Offers premium ad formats
TripleLift claims that their platform elevates digital advertising with premium formats and quality inventory across every screen.
Delivers smart ad targeting
TripleLift claims that their first-party data solutions allow better audience targeting even in cookie-constrained environments.