Marketing Automation

Synerise

"AI-driven platform for behavior-based customer interactions."

Add to List

Updated 2 months ago

Synerise assists marketers by applying AI and machine learning to analyze and interpret behavioral data in real-time, enabling them to create personalized and automated customer experiences based on actionable insights gained from this data.

Engage with Synerise

Similar Vendors

Primary Vertical

Marketing Automation

BEHAVIORAL DATA PROCESSING

AI AUTOMATION

CUSTOMER DATA PLATFORM

REAL-TIME PERSONALIZATION

MARKETING AUTOMATION

BlurbSTAR Case Study

BNP Paribas & Synerise

Synerise revolutionized BNP Paribas through effective AI implementation.

45%

Decrease in data processing time

100%

Data processing on customer infrastructure

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Synerise enhances BNP Paribas innovation

→

BNP Paribas needed innovative digital solutions.

→

Implemented Synerise's BaseModel.ai for customer insights.

→

Aimed to boost personalization and efficiency.

BNP Paribas, a leading Polish bank, sought to improve its digital offerings through innovative technologies and became the first in Poland to implement BaseModel.ai. This strategic move aimed to transform vast amounts of raw customer data into insightful behavioural profiles. The collaboration with Synerise, a European leader in AI and big data, was a foundational step in their AI industrialization strategy, focusing on elevating customer experience through personalization and efficiency.

Task

Deploy BaseModel.ai with precision

→

Integrate and validate BaseModel.ai for effectiveness.

→

Target various client segments for better insights.

→

Enhance data interpretation and personalized communication.

The task was to integrate Synerise's BaseModel.ai within BNP Paribas to automate the conversion of raw data into actionable behavioural profiles, enabling deeper customer understanding. This required validating the framework's effectiveness through a proof-of-concept phase. The goal was to roll out AI models across various client segments, ensuring quick adaptation and scalability, reducing the interpretation time of massive datasets, and enhancing personalized communication strategies to improve customer satisfaction.

Action

Rapid AI deployment in banking

→

Trained multiple business models swiftly.

→

Reduced data processing time markedly.

→

Improved service delivery with precision.

During the proof of concept, BNP Paribas trained and deployed foundation models along with eight business models based on these foundations. This setup significantly reduced the time required for processing and delivering actionable insights, dropping from months to mere days. This streamlined implementation fostered more efficient banking operations, allowing targeted service delivery precisely when required. The models allowed for refined customer profiling and improved personalization efforts, creating bespoke offerings that aligned with individual customer needs.

Result

Improved personalization and efficiency

→

Enhanced data processing and personalized offers.

→

Increased customer satisfaction and predictive accuracy.

→

Reduced costs and maintained security integrity.

The collaboration brought substantial improvements in data processing speed and personalization, optimizing banking operations without extra workload. BNP Paribas experienced enhanced analytical accuracy, allowing for timely and appropriate offers based on individual customer needs. The successful deployment of BaseModel.ai delivered significant business benefits, including improved customer satisfaction and loyalty, better predictive capabilities, faster implementation of innovations, and reduced operational costs while maintaining robust security and data integrity.

Keywords

BNP PARIBAS

SYNERISE

BASEMODEL.AI

AI IN BANKING

CUSTOMER PERSONALIZATION

BEHAVIORAL DATA

DIGITAL TRANSFORMATION

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

Synerise has received funding from a number of investors, as per the information available on their website or on Crunchbase.

Do they do retargeting?

Synerise offers retargeting services as a part of their platform's capabilities.

Are they CCPA-compliant?

Synerise states on their website that they are CCPA-compliant.

Do they do marketing automation?

Synerise offers a suite of marketing automation tools.

Do they have fortune 500 clients?

The company's case studies and client list include a few Fortune 500 companies.

Do they assist in buying of media?

There's no information available on their website that indicates they assist in the buying of media.

Do they help optimize marketing mix?

Synerise offers tools and solutions that can be used to optimize a company's marketing mix through AI-driven recommendations, automation, and personalization.

Have they existed more than 5 years?

Synerise was established in 2013.

Do they prove effectiveness with data?

Synerise provides data analytics and reporting tools that businesses can use to measure the effectiveness of their campaigns.

Do they help acquire and retain customers?

Synerise offers various services and tools aimed at customer acquisition and retention; including personalization, customer intelligence, automation and others.

Are they a content personalization solution?

Synerise offers content personalization solutions as part of their platform.

Do they specifically offer email and SMS marketing services?

Synerise's platform includes email and SMS marketing as part of their multichannel communication capabilities.

Are they a CDP that segments and acts on customer data and behavior?

They provide a Customer Data Platform (CDP) that segments and acts on customer data and behavior to enable personalized marketing.

Synerise has not completed The Blurbs 20 Questions.

Synerise

Website

Add to List