Blurbs Logo
Blurbs Logo My Blurbs

Emarsys

"AI boosts personalized marketing and customer loyalty."

Case Study
Frequently Asked Questions
This company provides tools for smart, personalized marketing. Marketers can access AI-driven features to predict, automate, and tailor customer interactions across various channels like email, web, and mobile. It also helps consolidate customer data for better insights, creating targeted campaigns, and enhancing client loyalty. The platform supports detailed performance tracking and integration with other technologies, simplifying marketing efforts.
Emarsys Stated Claims
These are public claims Blurbs AI believes to have been made by Emarsys.
AI-powered personalized engagement
Emarsys claims to help marketers deliver AI-powered personalized omnichannel engagement that drives business outcomes.
Real-time data integration
Emarsys claims to bring together multiple data sources to personalize every interaction across all channels effectively.
Proven customer loyalty enhancement
Emarsys claims to actively engage customers and build brand loyalty with its native loyalty solution and dynamic strategies.
BlurbSTAR Case Study
John Frieda & Emarsys
Strategic marketing increased John Frieda's product launch success.
4X
Incrementally more contacts reached
88%
Purchased two or more products
1.
Situation
Launching New Product with Challenges
→
John Frieda launching ULTRAfiller+ line.
→
Challenges included market saturation and audience reach.
→
Goals focused on personalization and order increases.
John Frieda, aiming to launch their ULTRAfiller+, faced the typical hurdles of market saturation for haircare products and the challenge of reaching a broad audience effectively. Their goal was to refine customer communications, increase order volumes through personalized messaging, and align this with their lifecycle marketing efforts. Through a strategic partnership with Emarsys, they sought to deepen understanding of their audience, implement effective segmentation strategies, and utilize automation to nurture both current and future customers.
2.
Task
Formulate and Implement Omnichannel Plan
→
Design omnichannel strategy via Emarsys.
→
Utilized AI-driven personalized campaigns.
→
Integrated cross-channel communications seamlessly.
With the goal in mind, John Frieda had to formulate a comprehensive strategy that emphasized the use of Emarsys's customer engagement platform to deliver personalized, AI-driven campaigns. This not only involved generating awareness but also enhancing conversion rates through tailored lifecycle marketing. Their task was to seamlessly integrate various communication channels, from the initial touchpoints in digital ads to nurturing via automated emails, all aspects designed to educate and attract potential and existing customers.
3.
Action
Execute Targeted Marketing Tactics
→
Executed automated and lifecycle marketing.
→
Targeted exclusive offers to key segments.
→
Optimized emails with CTAs and dynamic content.
John Frieda, in collaboration with Blue Wheel, executed a multi-step marketing plan leveraging Emarsys's tools. They started by auditing their assets and employing marketing automation for lifecycle strategies. Email campaigns were optimized with dynamic content, focusing on clear calls-to-action. Customer data was utilized to segment audiences effectively. Awareness was driven via direct-to-consumer engagement prior to retail launches, and exclusive offers were tested on overlapping segments to maximize reach and drive initial high-impact impressions.
4.
Result
Substantial Growth and Consumer Engagement
→
4x increase in contact reach achieved.
→
88% repeat purchase rate from customers.
→
Improved conversion rates and set future precedents.
The result of these concerted efforts was remarkable: John Frieda achieved a 4x increase in contact reach and an 88% repeat purchase rate among early adopters, showcasing the ULTRAfiller+ line's success. Additionally, their conversion rates improved significantly, with a noteworthy 4.2x rate compared to average figures. The structured approach put Emarsys's capabilities to the test, leading to a smooth transition into both online and retail marketplaces, effectively setting a precedent for future product launches.
Keywords
OMNICHANNEL MARKETING
AI-DRIVEN PERSONALIZATION
LIFECYCLE MARKETING
CUSTOMER ENGAGEMENT
EMAIL AUTOMATION
JOHN FRIEDA
EMARSYS PLATFORM
CONSUMER PRODUCTS
The Blurbs 20
20 Frequently Asked Questions
Emarsys has not completed The Blurbs 20 Questions.
Back to Top
Emarsys
Website
© 2024 Blurbs
Privacy Policy