This company offers AI-driven technology that provides personalized size recommendations based on digital body data. By creating adigital twin of each shopper, it helps optimize clothing fit and reduce returns. The technology eliminates the need for physical measurements or photos, and integrates easily into existing systems, enhancing the whole shopping experience with tailor-level accuracy and meaningful data insights.
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1.
Situation
BoldMetrics Enables Accurate Sizing Solutions
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Burton experienced high return rates.
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Traditional sizing charts proved ineffective.
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A need for technological sizing solutions.
BoldMetrics faced achallenge to assist Burton in reducing the product return rate stemming from incorrect sizing decisions. The skiing and snowboarding industry often encounters size-related issues due to varied consumer body types and the difficulties in translating traditional size charts into accurate fits for customers shopping online.
2.
Task
Implement Advanced Fitting Technology
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Integrate technology into Burton’s services.
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Improve customer satisfaction with better fit.
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Reduce return rate of online purchases.
Burton needed to deploy an innovative solution that would help customers find their perfect fit without the need for physical try-ons. BoldMetrics was tasked with integrating an advanced virtual sizing technology into Burton's online shopping platform. This solution aimed to optimize the fit accuracy and customer satisfaction, and reduce the complications associated with returns.
3.
Action
Utilizing AI for Virtual Fit
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AI technology for accurate measurements.
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Seamless online integration for users.
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Personalized gear recommendations to fit.
BoldMetrics implemented its AI-driven virtual fit technology, allowing Burton's customers to receive size recommendations through accurate body measurements and predictive algorithms. The technology was seamlessly integrated into Burton's online store, providing users with size suggestions based on their body profile and selecting the best fitting gear without needing to try them physically.
4.
Result
Boost in Sales and Reduction in Returns
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Return rate reduced by nearly half.
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Increased customer satisfaction and loyalty.
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Broadened audience through better fit solutions.
Following the integration of BoldMetrics' technology, Burton witnessed asignificant improvement in their sales dynamics. The return rate was notably reduced by nearly half, and customer satisfaction saw aconsiderable boost, leading to increased repeat purchase rates. Burton was able to appeal to abroader audience by offering an improved shopping experience with enhanced fit assurance.
Keywords
BOLDMETRICS
BURTON
VIRTUAL FITTING TECHNOLOGY
AI-DRIVEN SIZING SOLUTION
REDUCE RETURN RATE
CUSTOMER SATISFACTION
ONLINE SHOPPING
ACCURATE SIZING
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