eCommerce Content Experiences + Virtual Sizing

Wanna

"Virtual try-ons for fashion with 3D and AR."

Add to List

Updated 2 months ago

This company helps fashion brands offer virtual try-on experiences using 3D and AR technologies. Customers can see how clothes, bags, footwear, watches, and jewelry look on them before buying, which enhances online shopping. It's like trying things in a virtual fitting room, reducing the chance of wrong purchases.

Engage with Wanna

Similar Vendors

Primary Vertical

eCommerce Content Experiences

Secondary Vertical

Virtual Sizing

Wanna Stated Claims

These are public claims Blurbs AI believes to have been made by Wanna.

Proprietary AR technology

WANNA claims that its proprietary AR technology delivers the highest realism in materials and fit, vividly showcasing details like light reflections on diamonds and colored gems.

Immersive customer experience

WANNA claims that its virtual try-on and 3D viewer solutions provide customers with a near in-store shopping experience, allowing them to interact with products and pair them with outfits.

Increased conversion rates

WANNA claims that its solutions have led to a 9% increase in conversion rates and a 4% decrease in product return rates for its clients.

BlurbSTAR Case Study

Dolce&Gabbana & WANNA

VTO and 3D Viewer boost sneaker conversion rates 6x.

Increase in sneakers' conversion rate

100%

First to integrate 3D viewer in luxury

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Exploring New Tech for Expansion

→

Dolce&Gabbana sought engaging technology solutions.

→

Aimed to captivate tech-conscious demographics.

→

Desired a boost in product activation.

Dolce&Gabbana, a luxury fashion brand, sought innovative ways to engage new-age demographics and enhance their digital consumer experience. As part of this initiative, they partnered with WANNA, a technology company specializing in Virtual Try-On (VTO) and 3D Viewer solutions, which could meet the growing demand for interactive online shopping. The primary objective was to integrate state-of-the-art technology to not only appeal to a tech-savvy audience but also to markedly increase their product activation, specifically focusing on shoes and bags.

Task

Achieving Enhanced Customer Engagement

→

Integrate VTO for shoes effectively.

→

Develop 3D Viewers for fashion bags.

→

Enhance existing marketing strategies.

Dolce&Gabbana aimed to integrate WANNA's innovative VTO for shoes and a 3D Viewer for bags into their product detail pages. The task involved creating an engaging and functional product page specifically for sneakers, coupled with a 3D viewer for bags to elevate the product exploration process. This integration was intended to enrich the consumer's browsing and purchasing experience, thereby amplifying the brand's existing marketing campaigns and diversifying communication channels with their audience.

Action

Implementing Advanced AR Solutions

→

Integrated VTO on sneakers' pages.

→

Deployed a 3D viewer for bags.

→

Enhanced the online shopping experience.

WANNA executed the integration of their Virtual Try-On and 3D Viewer technologies on Dolce&Gabbana’s digital platforms. This involved embedding VTO functionalities on sneaker product pages, allowing online shoppers to 'try on' shoes virtually, and deploying a 3D viewer to enrich the exploration of bag collections. The actions were designed to transform the user experience by making it more interactive and informative, thereby increasing consumer confidence in online purchases.

Result

Significant Increase in Conversion Rates

→

Achieved a 6x increase in sneakers' conversion rates.

→

Enhanced the emotional and visual consumer experience.

→

Pioneered 3D viewing features in luxury fashion.

The collaboration between Dolce&Gabbana and WANNA resulted in a transformative shift in the digital purchasing landscape for the luxury brand. The pioneering use of WANNA's 3D viewer made Dolce&Gabbana the first luxury brand to implement such a feature, significantly enriching their customers’ online journey. These technological enhancements led to a 6x increase in the conversion rate for sneakers, illustrating the success of integrating state-of-the-art digital experiences that boost consumer confidence and sales.

Keywords

VIRTUAL TRY-ON

3D VIEWER

DOLCE&GABBANA

WANNA

LUXURY FASHION

CONVERSION RATE

AUGMENTED REALITY

DIGITAL INNOVATION

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

There is no specific information regarding VC funding mentioned in the provided description.

Do they do retargeting?

The company focuses on AR and 3D technologies for virtual try-ons and immersive experiences, but there’s no mention of retargeting services.

Are they CCPA-compliant?

There is no information provided about their compliance with CCPA or any other data privacy regulations.

Do they do marketing automation?

Their services are centered around AR and 3D virtual try-on technologies, not marketing automation.

Do they have fortune 500 clients?

They have well-known high-end clients like Gucci and FARFETCH, which are major players in their respective industries.

Do they help optimize marketing mix?

They support marketing campaigns with 3D ads for paid media and social media promotions.

Have they existed more than 5 years?

The description does not provide information on how many years the company has operated.

Do they prove effectiveness with data?

They mention statistics such as a 9% increase in conversion rates and a 4% decrease in return rates.

Do they help acquire and retain customers?

They offer technologies that engage customers and increase confidence in purchasing decisions, which can aid both acquisition and retention.

Are they a content personalization solution?

Their AR and 3D technologies create personalized shopping experiences, particularly in virtual try-ons.

Do they integrate with Shopify or Salesforce Commerce Cloud?

There is no specific mention of integrations with Shopify or Salesforce Commerce Cloud.

Do they specifically offer email and SMS marketing services?

Their focus is on AR and 3D virtual try-on technologies, not on email or SMS marketing.

Are they a CDP that segments and acts on customer data and behavior?

They are not described as a Customer Data Platform that segments and acts on customer data; they provide AR and 3D solutions.

Wanna has not completed The Blurbs 20 Questions.

Wanna

Website

Add to List