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Global sports brand aiming for innovation.
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Challenges in shifting from 2D to 3D design.
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Compatibility issues with multiple 3D programs.
Puma, a global sports brand, embarked on a transformational journey to enhance their design and product development process using 3D technology. However, they faced significant challenges transitioning from traditional 2D design processes to a modern, 3D-centric approach. The existing IT infrastructure was tailored for 2D processes, making it inefficient for managing and collaborating on 3D designs. Additionally, Puma's use of various 3D design programs led to compatibility issues and massive file sizes that required automatic optimization for web and AR readiness.