3D,AR,and VR

Gravity Jack

"Improving ads and audience targeting using tech."

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Updated 2 months ago

This company specializes in developing technology solutions that help businesses enhance their advertising strategies. They focus on targeting the right audience more effectively and improving the delivery of digital ads. By leveraging their tools, businesses can maximize their marketing efforts, reducing waste and increasing engagement.

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Primary Vertical

3D,AR,and VR

Gravity Jack Stated Claims

These are public claims Blurbs AI believes to have been made by Gravity Jack.

Pioneering augmented reality

Gravity Jack claims that they have been creating augmented reality and virtual reality experiences since 2009, pioneering the technology.

Extensive client portfolio

Gravity Jack claims to have over 325 clients, including Fortune 500 companies, showcasing their expertise and industry recognition.

In-house development team

Gravity Jack claims to have a 100% in-house development team comprised of scientists, engineers, designers, and marketers.

AUGMENTED REALITY SOLUTIONS

VIRTUAL REALITY SOLUTIONS

AR FOR MARKETING

AR & VR FOR MEDICAL INDUSTRY

BlurbSTAR Case Study

TaylorMade & Gravity Jack

AR campaign boosts engagement and media coverage.

42%

Higher engagement index than industry average

1100+

Articles published in the first week

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Client seeks an innovative solution

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TaylorMade needed a standout campaign for the R1 Driver.

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They aimed to drive consumer excitement and engagement.

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They chose augmented reality for an interactive approach.

TaylorMade approached Gravity Jack with the goal of creating an innovative way for golf fans to explore the new R1 Driver's customization options and features. TaylorMade wanted a campaign that would stand out and create excitement around the launch of their latest product. Recognizing the potential of augmented reality (AR), they sought to integrate this technology into their marketing strategy to create a memorable and interactive user experience.

Task

Develop an AR campaign

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Create an AR app for iOS and Android.

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Enable users to scan marketing materials to trigger 3D model...

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Include a virtual driving range for testing and engagement.

Gravity Jack was tasked with developing a comprehensive augmented reality campaign that would work across both iOS and Android platforms. The primary objective was to create an application where users could scan TaylorMade marketing materials like magazine ads and posters to trigger a 3D model of the R1 Driver. This model would allow users to customize the driver and understand its features in detail. The application also needed to include a virtual driving range where users could test and evaluate the performance of the driver based on different settings.

Action

Implement AR and UX/UI design

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Collaborative effort from multiple specialist teams.

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Stages included user stories, wireframes, and comprehensive...

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Focused development and rigorous testing before final optimi...

Gravity Jack's team, which included custom 3D, creative, development, and marketing specialists, worked collaboratively to bring the AR R1 Virtual Experience to life. The project involved multiple stages: user stories to define functionality, wireframes for alignment between design and development, and comprehensive UI/UX design to ensure a cohesive look and feel. The development phase focused on building the app architecture, integrating AR technology, and performing rigorous integration tests. A quality assurance phase ensured the app met all requirements before its launch. The final app was optimized for both smartphones and tablets to provide a dynamic user experience.

Result

High engagement and media coverage

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Engagement index 42% higher than the industry average.

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Over 1,100 articles published in the first week.

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Featured in major media outlets like Yahoo! and The Boston G...

The AR R1 Virtual Experience campaign successfully elevated TaylorMade's marketing efforts, resulting in an engagement index 42% higher than the industry average. The innovative approach attracted significant media attention, with over 1,100 articles published in the first week alone. Major outlets such as Yahoo!, The Boston Globe, and ABC News San Francisco featured the campaign, helping to amplify its reach and impact. This widespread attention and user engagement validated the effectiveness of integrating augmented reality into TaylorMade’s marketing strategy, providing a higher return on investment.

Keywords

AUGMENTED REALITY MARKETING

CUSTOM 3D DEVELOPMENT

INTERACTIVE USER EXPERIENCE

AR FOR PRODUCT LAUNCH

IOS AND ANDROID AR APPS

VIRTUAL PRODUCT DISPLAY

ENGAGEMENT RATE

MEDIA COVERAGE

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

Most martech companies rely on venture capital funding to scale their business model and develop advanced technology.

Do they do retargeting?

Retargeting is a common practice in martech to help companies re-engage potential customers who have previously interacted with their brand.

Are they CCPA-compliant?

Being CCPA-compliant is crucial for any company handling customer data to operate legally in California.

Do they do marketing automation?

Marketing automation is a fundamental feature offered by most martech companies to streamline marketing processes.

Do they have fortune 500 clients?

Having Fortune 500 clients showcases the credibility and effectiveness of their solutions.

Do they help optimize marketing mix?

Optimizing the marketing mix is essential for achieving the best ROI, and this is typically a service offered by martech companies.

Have they existed more than 5 years?

A company in the martech space that has been operational for more than 5 years is likely to have a stable solution and market presence.

Do they prove effectiveness with data?

Proving effectiveness with data is critical for demonstrating ROI and making informed decisions.

Do they help acquire and retain customers?

Acquiring and retaining customers is a key goal of martech solutions, achieved through various strategies and tools.

Are they a content personalization solution?

While they may offer features related to content personalization, their primary focus might be broader than just content personalization.

Do they specifically offer email and SMS marketing services?

Providing email and SMS marketing services is a common offering to help businesses reach their customers through multiple channels.

Are they a CDP that segments and acts on customer data and behavior?

While they may have capabilities for segmenting and acting on customer data, being strictly defined as a Customer Data Platform (CDP) may not be their primary function.

Gravity Jack has not completed The Blurbs 20 Questions.

Gravity Jack

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