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Covid-19 dramatically reduced traditional sales avenues.
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Main customers in hospitality and restaurants faced closures...
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Absence of a digital channel hindered customer engagement.
In 2020, the Covid-19 pandemic created a paradigm shift for Mission Linen Supply, a family-owned company offering linen rental and uniform services primarily to the hospitality, medical, and industrial sectors. With the abrupt closure of restaurants and hotels due to lockdowns, their main revenue streams dwindled as sales representatives couldn't interact in-person with clients. Compounding the issue, Mission Linen lacked a digital sales channel, impeding customer interaction and sales continuity. Faced with these unforeseeable challenges, the company realized that adapting to a digital strategy was essential to maintain business operations and customer engagement during these unprecedented times.