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Old World Kitchen evolved into a luxury brand.
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Etsy limited their brand expression and scalability.
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Need for a platform allowing greater ownership.
The Polder family, who ran Old World Kitchen, found Etsy helpful for their early business growth. However, their brand evolved into a luxury market that Etsy's young, budget-conscious audience could not support. As their customer base expanded, Etsy's limitations in terms of scalability, pricing model, and brand expression became apparent. A primary need emerged for a platform that would allow greater brand ownership and flexibility, enabling them to grow beyond handmade production specific to Etsy’s audience.
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