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Impact

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"Automates partnerships for brands and influencers."

Case Study
Frequently Asked Questions
This company automates how businesses handle partnerships. From finding and connecting with partners to tracking performance and making payments, it simplifies the whole process. Brands can work with influencers, affiliates, other companies, and more using this platform.
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Impact Stated Claims
These are public claims Blurbs AI believes to have been made by Impact.
Global partnerships
impact.com claims that it can efficiently manage partnerships across the entire partnership lifecycle from recruitment to optimization for any partnership type, enabling global reach and scalability.
Automation capabilities
impact.com claims its platform automates various processes like discovery, recruitment, contracting, payment, tracking, engagement, fraud protection, and optimization for partnerships.
Diverse partnership types
impact.com claims its platform supports diverse partnership types like affiliates, influencers, creators, customer referrals, brand-to-brand, mobile apps, and more.
PARTNERSHIP MANAGEMENT
INFLUENCER MARKETING
AFFILIATE MARKETING
MOBILE PARTNERSHIPS
B2B SAAS REFERRAL MARKETING
BlurbSTAR Case Study
Canva & impact.com
Impact.com transformed Canva's partnership approach and revenue growth.
12%
Increase in average order value
34%
Growth in partnership revenue YoY
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
From Informal to Strategic Growth
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Canva's partnerships were initially informal and sporadic.
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Growing global popularity required a formal approach.
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Needed a platform for structured partnership management.
Before leveraging impact.com, Canva's approach to partnerships was sporadic and informal, relying on ad-hoc outreach to blogs and content creators. This casual approach was insufficient as Canva's popularity surged globally. Recognizing the need for a more structured strategy, Canva sought to capitalize on its growing fan base by formalizing its partnership efforts. The informal tactics were no longer enough to support their expanding network and required a cohesive platform to manage and optimize their partnerships. This setting provided the backdrop for Canva's decision to engage with impact.com to revamp its partnership strategy and systematically expand its network.
2.
Task
Harnessing Growth with a Platform
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Establish a scalable partnership strategy.
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Implement a platform for partnership management.
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Develop customizable contract agreements for partners.
Canva's task was to transition from a casual to a formalized partnership strategy by implementing a technology solution capable of managing diverse and scalable partnerships. They needed to set up a robust framework that not only allowed for the tracking and management of existing relationships but also streamlined the discovery and recruitment of new partners. The objective was to develop and execute these partnerships efficiently while catering to the diverse needs of their network. Using a comprehensive technology platform would allow Canva to create customizable contracts, effectively manage these partnerships, and foster future growth on an international scale.
3.
Action
Leveraging impact.com's Technology
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Onboarded diverse partners with impact.com platform.
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Offered over 25 customizable contract arrangements.
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Enhanced partner track, engagement, and optimization.
To manage this transition, Canva implemented impact.com's partnership management platform. This strategic move allowed Canva to onboard an extensive and diverse range of partners while utilizing the platform's features to offer over 25 customizable contractual arrangements tailored to partner needs. The platform facilitated the tracking, engagement, and optimization of partnerships, enhancing Canva's ability to nurture these relationships. This not only streamlined Canva's referral strategies but also maximized growth potential by significantly simplifying the recruitment and management processes. Through targeted actions and leveraging technology, Canva was able to unlock the potential of its growing fan base globally.
4.
Result
Remarkable Growth and Efficiency
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Expanded to 9,000 partnerships in six months.
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Partnership revenue doubled month-over-month.
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Achieved significant financial growth and efficiency.
The implementation of impact.com's partnership management platform resulted in Canva's partnership network expanding to approximately 9,000 within six months. Their partnership revenue consistently doubled month-over-month, showcasing the efficiency of the new system. Canva's ability to manage these partnerships effectively translated into substantial financial growth and improved operational efficiencies. Through the strategic use of impact.com's platform, Canva transformed its approach, capitalized on its global popularity, and built an efficient and scalable partnership model that supported its continuing expansion. This powerful outcome validated the importance of structured, technology-driven strategies for sustainable business growth.
Keywords
PARTNERSHIP MANAGEMENT PLATFORM
CANVA PARTNERSHIPS
IMPACT.COM CASE STUDY
SCALABLE PARTNERSHIPS
PARTNERSHIP AUTOMATION
CUSTOMIZABLE CONTRACT ARRANGEMENTS
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