Affiliate Marketing

Skimlinks

"Maximizing revenue for publishers via monetization"

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Updated 2 months ago

It offers a powerful platform for content monetization for publishers, making them less dependent on standard advertising and more profitable, thus helping marketers have a more pervasive reach at a controlled cost.

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Primary Vertical

Affiliate Marketing

AFFILIATE MARKETING SOLUTIONS

CONTENT MONETIZATION

COMMERCE CONTENT

AUTOMATED AFFILIATE LINKING

BlurbSTAR Case Study

Emma Sleep & Skimlinks

Emma Sleep's Skimlinks partnership enhances growth and visibility successfully.

102%

Increase in order value year-on-year

168%

Growth in sales compared to previous year

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Emma Sleep leverages affiliate strategy

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Emma Sleep's expansion into Australia required strategy over...

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Skimlinks provided essential data insights and affiliate sup...

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Key aim was to broaden reach and enhance visibility.

Emma Sleep, originally based in Frankfurt, Germany, had expanded internationally with a strong market presence. As they ventured into Australia, they faced the challenge of reaching a broader audience and increasing their brand visibility amid competitive market conditions. Their goal was to enhance customer engagement and drive significant sales growth in the region. By joining forces with Skimlinks, Emma Sleep aimed to optimize its affiliate marketing strategy to align with these objectives. Skimlinks, known for providing advanced analytics and tailored solutions, allowed Emma Sleep to leverage data-driven insights crucial for effective market penetration.

Task

Enhance market reach and sales

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Objective: Enhance affiliate strategy for Australian market.

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Focus: Build partnerships and connect with local users.

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Target: Drive increased traffic and sales growth.

Emma Sleep needed to overhaul its affiliate marketing strategy to successfully tap into the Australian market. The task at hand was to build robust partnerships with publishers and connect more effectively with potential customers. This required Emma Sleep to effectively use Skimlinks' platform to drive increased website traffic, sales, and customer engagement. Utilizing Skimlinks’ expertise, Emma Sleep was tasked with capitalizing on real-time data analytics to tailor advertising campaigns that resonate with local trends and consumer behaviors within the region, ensuring greater brand recognition and customer acquisition.

Action

Executed data-driven affiliate tactics

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Leveraged Skimlinks for tailored data insights.

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Built strong publisher relationships for audience connection...

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Integrated cross-functional teams in strategy deployment.

Emma Sleep executed a comprehensive marketing initiative using Skimlinks' robust platform. By utilizing Skimlinks’ capabilities, they tailored specific data reports to better understand market trends and customer behaviors. This data-centric approach allowed Emma Sleep to create customized marketing strategies, foster closer relationships with publishers, and connect more efficiently with their target audiences. The collaboration empowered Emma Sleep to implement highly relevant advertisement strategies, managing end-to-end affiliate operations and integrating cross-functional team efforts to boost market presence and product initiatives in Australia. Skimlinks provided the tools to streamline decisions and optimize marketing executions effectively.

Result

Achieved significant growth and visibility

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Achieved 102% boost in order value.

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Sales increased by an impressive 168%.

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Strengthened brand presence and market opportunities.

The partnership with Skimlinks proved to be transformational for Emma Sleep, resulting in remarkable growth. Emma Sleep saw a 102% increase in order value and a 168% surge in sales compared to the previous year. By refining their marketing techniques and enhancing publisher connections, Emma Sleep not only expanded its audience in Australia but also reinforced its brand presence significantly. The collaboration proved effective in continually unlocking growth potentials and discovering new market opportunities, boosting both traffic and revenue contribution. Skimlinks became a pivotal partner, accelerating Emma Sleep’s business growth and improving strategic decision-making processes.

Keywords

EMMA SLEEP

SKIMLINKS PARTNERSHIP

AFFILIATE MARKETING

AUSTRALIAN MARKET

DATA-DRIVEN STRATEGIES

BRAND VISIBILITY

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

Among their investors are prominent venture capital firms like Sussex Place Ventures, BDMI and Frog Capital.

Do they do retargeting?

The primary focus of Skimlinks is on affiliate marketing and they don't mention retargeting as a key feature.

Are they CCPA-compliant?

Skimlinks appears to be CCPA compliant as they take privacy seriously and abide by global data protection regulations.

Do they do marketing automation?

While Skimlinks helps automates the process of affiliate marketing, it does not offer full-fledged marketing automation services.

Do they have fortune 500 clients?

Skimlinks' client portfolio includes well-known names, some of which are Fortune 500 companies.

Do they help optimize marketing mix?

Skimlinks helps optimize the marketing mix by leveraging commerce content to drive affiliate marketing revenue.

Have they existed more than 5 years?

Skimlinks was founded in 2007.

Do they prove effectiveness with data?

Skimlinks provides analytics to publishers to prove the effectiveness of their affiliate marketing strategies.

Do they help acquire and retain customers?

Skimlinks helps companies acquire and retain customers by utilizing affiliate marketing strategies to drive traffic and increase conversions.

Are they a content personalization solution?

Skimlinks primarily provides affiliate marketing solutions, which may include content strategies, but they are not specifically a content personalization platform.

Do they specifically offer email and SMS marketing services?

Skimlinks does not specifically provide email or SMS marketing services.

Are they a CDP that segments and acts on customer data and behavior?

While Skimlinks does use data to drive optimal marketing, they do not position themselves as a Customer Data Platform (CDP).

Skimlinks has not completed The Blurbs 20 Questions.

Skimlinks

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