This enterprise provides tools for personalizing online shopping experiences, offering features such as AI-powered search, merchandising, and product recommendations. Key capabilities include testing and segmentation strategies to optimize engagement and conversions, ultimately driving revenue for online retailers.
These are public claims Blurbs AI believes to have been made by Monetate.
Product Capabilities
Monetate claims that their AI search, merchandising, testing, and personalization capabilities are trusted by more top 1,000 retailers than any other provider.
Revenue Generation
Monetate claims that their clients leverage their platform to enhance conversion rates and generate billions in revenue.
Industry Experience
Monetate claims that they have extensive 20 years of experience working with leading brands and businesses to provide personalized experiences.
PERSONALIZED SEARCH
PRODUCT RECOMMENDATIONS
A/B TESTING
DYNAMIC TESTING
AUTOMATED PERSONALIZATION
SEGMENTATION AND TARGETING
AUDIENCE ANALYTICS
JOURNEY ANALYTICS
BlurbSTAR Case Study
Monetate & Iberia
Personalized messaging increased Iberia's sales with Monetate's help.
1.0%
Uplift in CTR with Monetate Automated Personalization
3.8%
Uplift in CVR with Monetate Social Proof
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
Urgency Challenge in Booking Flights
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Immense competition in the airline industry.
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Need to enhance booking experience.
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Leverage traveler urgency strategically.
Iberia, aleading Spanish airline, was facing the challenge of increasing urgency among travelers to book flights. As competition in the travel industry is fierce, Iberia needed to enhance their booking experience by addressing the decision-making timeframe of potential customers. With adiverse array of destinations spanning Europe, Africa, the Middle East, and Asia, Iberia required astrategy that not only spotlighted their offerings but also leveraged the urgency felt by travelers booking flights.
2.
Task
Integrate Social Proof with Personalization
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Deploy Monetate's Social Proof tool.
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Customize messages for unique traveler needs.
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Discern intent with Automated Personalization.
Monetate tasked Iberia with utilizing its Social Proof feature combined with Automated Personalization to tailor and optimize the digital booking experience. By creating social proof messages targeted at reflecting real-time booking activities and urgency, Monetate set out to help Iberia drive more converts on their flight results pages. This involved determining ideal messaging types and how frequently to display these messages to each user segment, ensuring messages were meaningful and catered to actual booking behaviors and preferences.
3.
Action
Deploy Personalized Social Messaging
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Created five distinct social proof messages.
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Displayed messages based on visitor behavior.
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Personalized content with booking stage data.
With Monetate's professional guidance, Iberia implemented five types of social proof messages that were meticulously tailored to each visitor's booking stage and preferences. The strategy involved showcasing how often aflight had been searched, driving the urgency through scarcity. Adynamic customization approach meant that social proof messages were shown based on various factors such as segment, duration of stay, visit count, and geographical details. This data-driven approach ensured each message resonated with the right traveler segment, optimizing their willingness to book.
4.
Result
Significant CVR and CTR Uplift
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+3.8% increase in conversion rate.
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+1% improvement in click-through rate.
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Gained insights to optimize segmentation.
Iberia's partnership with Monetate led to marked improvements in conversion and click-through rates. Utilizing Monetate’s personalization tools, the airline achieved a+3.8% increase in conversion rate (CVR) and a+1% improvement in click-through rate (CTR). The successful personalization strategies not only validated the efficacy of social proof but also provided Iberia with crucial insights to enhance segmentation strategies. Ultimately, this holistic approach allowed Iberia to deliver tailored booking experiences, fortifying its competitive edge within acrowded marketplace.
Keywords
MONETATE
IBERIA
SOCIAL PROOF
AUTOMATED PERSONALIZATION
BOOKING CONVERSION
CLICK-THROUGH RATE
TRAVEL URGENCY
FLIGHT BOOKING
DIGITAL PERSONALIZATION
AIRLINE STRATEGY
The Blurbs 20
20 Frequently Asked Questions
Are they VC funded?
The provided details do not include information on whether Monetate is VC funded.
Do they do retargeting?
The description does not specifically mention retargeting as a part of Monetate's services.
Are they CCPA-compliant?
There is no information provided regarding their compliance with the California Consumer Privacy Act (CCPA).
Do they do marketing automation?
Yes, they offer 'Automated Personalization,' which falls under marketing automation.
Do they have fortune 500 clients?
The description mentions working with leading brands and businesses, but does not specify if any of these are Fortune 500 clients.
Do they help optimize marketing mix?
Their capabilities in testing, experimentation, and analytics suggest that they help optimize the marketing mix.
Have they existed more than 5 years?
Yes, they mention 'extensive 20 years of experience.'
Do they prove effectiveness with data?
Yes, through their analytics and insights features they prove the effectiveness of their services with data.
Do they help acquire and retain customers?
Yes, their personalization and recommendation features help in acquiring and retaining customers.
Are they a content personalization solution?
Yes, Monetate is described primarily as a personalization platform.
Do they integrate with Shopify or Salesforce Commerce Cloud?
The description does not specify if they integrate with Shopify or Salesforce Commerce Cloud.
Do they specifically offer email and SMS marketing services?
The description does not mention email and SMS marketing services specifically.
Are they a CDP that segments and acts on customer data and behavior?
Yes, their segmentation and targeting features indicate that they act on customer data and behavior, which aligns with capabilities of a CDP.
Monetate has not completed The Blurbs 20 Questions.
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