Website Personalization

Unbounce

"Creates optimized landing pages easily."

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Updated 4 months ago

This company helps you make effective landing pages quickly. You can test different versions, generate content automatically, and add features like popups. No need to code.

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Primary Vertical

Website Personalization

Metrical

Intellimize by Webflow

LANDING PAGE CREATION

CONVERSION RATE OPTIMIZATION

A/B TESTING

AI INSIGHTS

LEAD GENERATION

SALESFORCE INTEGRATION

WORKS WITH SHOPIFY

BlurbSTAR Case Study

New Balance & MatchNode

Tripled sales at half cost using Unbounce landing pages.

136,541

People reached by initial Facebook Offers campaign.

50%

Reduction in ad spend while driving 200% more sales.

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

New Balance Chicago wanted to drive in-store sales but could not use New Balance's main website because their stores operate independently. They needed a way to capture emails and drive those leads to their stores.

Task

The goal was to develop an online marketing strategy that would generate leads and convert them into in-store sales. The plan included capturing email addresses through online ads and landing pages, then nurturing those leads with targeted email campaigns.

Action

MatchNode agency used Unbounce to create mobile-responsive landing pages that collected email addresses in exchange for discounts. These landing pages were then tied into email marketing platforms like Mailchimp and Constant Contact for segmented, targeted email campaigns. They shifted from Facebook Offers to traditional Facebook ads integrated with Unbounce pages to optimize for conversions.

Result

The strategy generated 200% more sales while spending 50% less compared to previous campaigns using Facebook Offers. Additionally, the email list grew by more than 10% in just two months, and open rates for follow-up emails were 5-10% higher than usual.

Keywords

LANDING PAGES

MOBILE-RESPONSIVE

EMAIL MARKETING

IN-STORE SALES

ONLINE MARKETING

DISCOUNT CODES

LEAD GENERATION

CONVERSION OPTIMIZATION

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

While this information is not explicitly stated in the provided document, Unbounce's history suggests they have received venture capital funding in the past.

Do they do retargeting?

Unbounce specializes in landing page creation, A/B testing, and AI optimization but does not mention offering specific retargeting services.

Are they CCPA-compliant?

The document references their 'Privacy Policy' and 'CCPA' which implies they are compliant with CCPA regulations.

Do they do marketing automation?

Unbounce is focused on landing pages and conversion optimization, but does not specialize in full-scale marketing automation.

Do they have fortune 500 clients?

The document does not provide specific information about having Fortune 500 clients.

Do they help optimize marketing mix?

By offering tools like A/B testing, AI optimization, and integration with other marketing platforms, Unbounce helps optimize the marketing mix.

Have they existed more than 5 years?

Unbounce was founded in 2009, so they have been in operation for more than 5 years.

Do they prove effectiveness with data?

Unbounce provides conversion data, AI optimization results, and A/B testing outcomes to prove effectiveness.

Do they help acquire and retain customers?

Unbounce's tools are designed to improve lead generation and conversion rates, which helps in both acquiring and retaining customers.

Are they a content personalization solution?

The primary focus of Unbounce is not on content personalization but on landing page and conversion rate optimization.

Do they integrate with Shopify or Salesforce Commerce Cloud?

The document lists integrations with platforms like Salesforce and Hubspot, but does not specifically mention Shopify or Salesforce Commerce Cloud.

Do they specifically offer email and SMS marketing services?

The document does not mention Unbounce providing email and SMS marketing services.

Are they a CDP that segments and acts on customer data and behavior?

Unbounce is not a Customer Data Platform (CDP); it is focused on landing page creation and conversion optimization.

Unbounce has not completed The Blurbs 20 Questions.

Unbounce

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