Dashboards & Data Visualization

TapClicks

"Cloud platform for smart marketing solutions."

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Updated 2 months ago

TapClicks provides integrated marketing solutions in the cloud, including sales enablement, workflow management, analytics, and automated reporting, leveraging over 150 native API integrations with leading marketing and advertising platforms to provide seamless insights.

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Primary Vertical

Dashboards & Data Visualization

MARKETING OPERATIONS PLATFORM

COMPETITIVE INTELLIGENCE

AUTOMATED DATA PIPELINE

WORKFLOW AUTOMATION

DIGITAL CAMPAIGN ATTRIBUTION

CLIENT DATA MANAGEMENT

UNIFIED REPORTING

LOOKER STUDIO INTEGRATION

GOOGLE ANALYTICS INTEGRATION

HIPAA COMPLIANCE FOR HEALTHCARE

BlurbSTAR Case Study

TapClicks & Discover The Palm Beaches

9.2 million visitors: TapClicks optimized strategy.

60%

Budget spent on digital

9.2 million

Record visitors in 2022

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Fragmented Vendor Landscape Challenges Team

→

Multiple vendors for marketing channels

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No unified dashboard for metrics

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High management fees and inefficiencies

Discover The Palm Beaches, the official destination marketing organization for Palm Beach County, was dealing with disparate vendors for different marketing channels like display, TV, and audio. Each vendor required separate management fees, and the organization struggled to get a holistic view of their marketing metrics. This fragmentation led to inefficiencies and increased costs. In need of a streamlined solution, the organization sought a way to effectively consolidate and analyze all their marketing data in one platform to understand the impact of their initiatives across various channels.

Task

Integrate Data and Optimize Spend

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Consolidate disparate data sources

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Real-time analysis and reporting

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Maximize budget efficiency and strategy

The task at hand for Discover The Palm Beaches was to integrate all of their disparate data sources into a single, cohesive system that would allow for real-time analysis and reporting. This meant consolidating their data across channels like display, TV, and digital to provide a comprehensive view of their performance metrics. By achieving this, they could accurately assess the effectiveness of their campaigns, identify areas needing adjustment, and reduce unnecessary expenditures on non-performing assets, all while maximizing their budget towards successful initiatives.

Action

Implement Comprehensive MarTech Solution

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Unified dashboard for critical metrics

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Automated insights and reporting

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Focus on strategic campaign management

Discover The Palm Beaches partnered with TapClicks to implement a robust marketing operations platform, offering a unified dashboard to view critical metrics like views, spend, impressions, and user engagement. TapClicks provided the tools to analyze campaign performance and automate reporting. This empowered Discover The Palm Beaches to align their digital spend efficiently, review impactful insights seamlessly, and communicate findings effectively with stakeholders. The automation reduced time spent on data extraction and reporting, allowing the marketing team to focus on strategic initiatives to drive performance.

Result

Achieved Record-Breaking Visitor Numbers

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Record 9.2 million visitors achieved

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60% budget spent on digital

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Enhanced data-driven strategy and outcomes

Through the strategic partnership with TapClicks, Discover The Palm Beaches experienced a transformative year. In just one year, record visitation to Palm Beach County was achieved, tallying 9.2 million visitors in 2022. With 60% of their budget allocated towards digital marketing, the optimized spend and actionable insights provided by TapClicks played an integral role in this success. This collaboration not only enhanced their data-driven marketing strategy but also significantly contributed to achieving their highest visitor numbers to date, underscoring the efficacy of the partnership.

Keywords

MARKETING OPERATIONS

VISITOR NUMBERS

DASHBOARD

TAPCLICKS

EFFICIENT DATA STRATEGY

DIGITAL SPEND

CAMPAIGN OPTIMIZATION

VISITOR GROWTH

MARKETING PERFORMANCE

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

Their website does not mention any VC funding.

Do they do retargeting?

Although their website states they do marketing operations and analytics, it does not specifically mention retargeting.

Are they CCPA-compliant?

There is no specific information on their website stating that they are CCPA-compliant.

Do they do marketing automation?

One of their product offerings is marketing automation.

Do they have fortune 500 clients?

Their website mentions that they serve Fortune 500 customers.

Do they assist in buying of media?

Their website mentions that they assist in media buying. They have a platform dedicated for ordering and fulfilling of customized marketing services, such as social media advertisements.

Do they help optimize marketing mix?

They offer marketing analytics that help to optimize the marketing mix.

Have they existed more than 5 years?

Their copyright notice starts from 2009, indicating that they have been around for more than 5 years.

Do they prove effectiveness with data?

TapClicks provides reporting and analytics to prove the effectiveness of their services.

Do they help acquire and retain customers?

TapClicks offers various marketing solutions to help businesses acquire and retain customers through data-driven decisions.

Are they a content personalization solution?

There is no service mentioned on their website that directly refers to content personalization solution.

Do they specifically offer email and SMS marketing services?

Their website does not mention offering specific email or SMS marketing services.

Are they a CDP that segments and acts on customer data and behavior?

TapClicks is not specifically mentioned as a 'Customer Data Platform'. However, they do have customer analytics and data integration capabilities.

TapClicks has not completed The Blurbs 20 Questions.

TapClicks

Website

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