This tool uses AI to sort, manage, and visualize complex marketing data. It allows marketers to better understand their data, optimize their spending, and make faster decisions. It requires no coding, integrates easily with existing systems, and automates data organization and correction processes.
These are public claims Blurbs AI believes to have been made by Tracer.
Flexible enough
Tracer claims that their flexible platform works with any data and tech stack to drive faster business intelligence.
AI-enhanced reporting
Tracer claims that their AI-powered tool organizes complex data sets to deliver actionable insights.
No-code platform
Tracer claims that their no-code platform optimizes marketing spend and unlocks operational leverage.
BlurbSTAR Case Study
Tracer unified Papa John's media data, saving time and money.
12%
Saved in Agency Fees, which was reinvested into media.
50M+
Unique Rows of Data Ingested.
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
Papa John's faced challenges in consolidating their paid media data across global and local agencies, managing over 5,500 locations worldwide without a unified platform.
2.
Task
Papa John's needed a streamlined, time-efficient solution to aggregate media data from multiple sources, ensuring a single source of truth for accurate and timely reporting.
3.
Action
Tracer integrated all data sources, creating cross-agency dashboards. They automated data pulls from 100+ sources daily, ingested 50M+ unique rows to date, providing localized and national data views.
4.
Result
The integration saved 10+ hours weekly, allowing for a 12% reinvestment of agency fees into media. The platform now supports 88 brand and agency users regularly.
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