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TigerTracks

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"Ex-Google experts optimize digital ad strategies globally."

Case Study
Frequently Asked Questions
Ex-Google professionals specialize in crafting effective digital ad campaigns. They manage ads on Google, Meta, and Microsoft platforms. Their expertise extends to Connected TV, where they create compelling video content. They also audit and enhance your analytics setup, ensuring robust tracking. With a history of managing high-spending campaigns, they drive growth for select partners, ensuring ads reach the right audience and achieve business goals across all digital channels.
TigerTracks Stated Claims
These are public claims Blurbs AI believes to have been made by TigerTracks.
Expertise in Digital Advertising
Tiger Tracks claims that they have a team of ex-Google employees who have managed the highest-spending digital ad campaigns in the world, providing unmatched experience.
Comprehensive Service Offerings
Tiger Tracks claims to offer a wide range of digital advertising services, including Google Ads, Meta Ads, Microsoft Bing, Analytics, Connected TV, and Image & Video Ad Creation.
Track Record with Brands
Tiger Tracks claims to have worked with some of the biggest brands in the world, such as Lightyear, SnapNHD, and Online Labels, showcasing their expertise and success.
BlurbSTAR Case Study
Lightyear & Tiger Tracks
Lightyear doubled leads monthly via effective Tiger Tracks strategy.
+100%
Qualified leads increase
-50%
Cost per qualified lead
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Lackluster Lead Generation Struggles
→
Over a year with unsatisfactory ad results
→
Dependence on digital marketing for lead generation
→
Lightyear sought effective campaign strategies
Before Tiger Tracks' involvement, Lightyear faced a significant challenge in generating qualified leads through digital marketing. After engaging with another agency, they failed to see an improvement in their Google Ads performance despite running campaigns for more than a year. This posed a serious issue for their sales teams, who depended heavily on qualified leads to connect large enterprises with custom telecom solutions. The need for a robust strategy to improve their digital marketing outcomes became urgent.
2.
Task
Improving Digital Marketing Efficacy
→
Enhance the efficiency of Google Ads
→
Generate more qualified leads per month
→
Target robust telecom industry leads
Lightyear needed to revamp its approach to digital marketing in order to improve the quantity and quality of leads generated. This involved not only enhancing the volume of incoming leads but also ensuring that these leads were relevant and useful for the sales team. The task required a comprehensive reevaluation of their existing campaign strategies, including the structural overhaul of their Google Ads account and precise targeting techniques to enhance their leverage in the demanding telecom sector.
3.
Action
Revamped Campaign Success Strategy
→
Complete restructuring of the campaign architecture
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Strategic refinement of keyword segmentation
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Enhanced conversion tracking setup for better results
Tiger Tracks embarked on a comprehensive restructuring of Lightyear's Google Ads campaigns. This included a detailed overhaul of the campaign architecture, allowing for more strategic keyword segmentation that properly aligned with Lightyear’s target audience. Conversion tracking was also recalibrated to ensure accurate measurement of lead quality and volume. By focusing on enhancing the performance and efficiency of paid search efforts, Tiger Tracks worked to increase conversion volumes without escalating costs.
4.
Result
Doubling Lead Generation Efficiency
→
Qualified leads more than doubled monthly
→
Cost efficiency improved while increasing lead volume
→
Established lasting digital marketing success
Through the strategic interventions of Tiger Tracks, Lightyear achieved a substantial increase in monthly qualified leads, more than doubling the numbers. This remarkable improvement was achieved while simultaneously optimizing cost efficiency, allowing Lightyear to connect with more potential enterprise customers without a proportional increase in spending. The successful transformation of their Google Ads campaigns not only improved immediate outcomes but also set a sustainable foundation for future digital marketing initiatives.
Keywords
LIGHTYEAR TELECOM
TIGER TRACKS
DIGITAL MARKETING
GOOGLE ADS
LEAD GENERATION
CAMPAIGN OPTIMIZATION
CONVERSION TRACKING
KEYWORD SEGMENTATION
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